Wine stores are opening all over Melbourne, these wine shops are opening up with all sorts of new ideas to make the wine-buying experience more fun and less intimidating. Right now is a particularly good time to be a wine lover because there are more interesting stores and wines out there than ever.
Nothing will ever replace a wine store with an interesting, ever-changing selection, fair prices and friendly, passionate, knowledgeable staff.
Operators of many wine stores realise that wine goes with food and that most people pick up a bottle for dinner that night. So, these stores have specific areas for the different cuisines along with recipes. If a store does not have areas for the different wine pairings, they have the staff who, are very knowledgeable and are able to advise you on what wine goes well with a particular cuisine.
Wine stores are a great place where you can browse through their current special, deals of the day, and cellar selections, as well as join the various Wine Clubs. Joining a Wine Club is a great way of being kept in the loop about all specials, new wines or events that are on, like wine and cheese nights to help charities fundraise, they also run wine tasting evenings which are a great way of trying and discovering different wines.
There is no joining fee to become a member of these wine clubs and since many of the wine stores and shops also have online stores, consumers are given the freedom to choose their own wines at their own pace and have them delivered right to your doorstep.
Many Wine Stores have incentives for introducing family and friends to their store and/or wine clubs with a reward of a 10% discount, or wine credit based on the value of any purchases they make that you can offset against your own purchases.
According to Nielsen, more than 80 percent of wine is sold in wine shops and other brick-and-mortar outlets.
While there have always been intimate, customer-friendly wine stores out there, the number of them is growing dramatically these days. Wine shops who, focus on customer service and careful selection are thriving.
It is important to be aware that the market has changed a little bit. The consumer has become, more savvy and more confident and are willing to experiment.
How can these wine stores compete against the big retailers? There are enough people who like to shop in the kind of environment where they know the people in the store and the people in the store know the wines. It’s about creating unique experiences for customers by offering wines and service not available at major chains. The best also find new ways to connect and build relationships with their customers using social media.
The key to thriving in an era of increased competition is simple, “Customer Service”.