The job of a survey maker is a specialized task. There are professional and expert survey makers who excel in creating productive surveys that engage and involve respondents. Making the survey innovative, attractive, and interesting is the key as only such a survey will extract honest and enthusiastic responses from the people.
Designing an appealing survey is a tricky task. Some tips that a survey maker should follow are:
i. Making the Survey Short : This is the most important tip. Respondents do not have hours to offer to a survey. As it is, they are kind to participate and it is the responsibility of the survey maker to make the experience easy for the respondents. Every survey for online market research Sydney should have less than 15 questions. Another reason is that a large number of respondents participate in the survey on a mobile phone and a lengthy questionnaire on a small phone screen is worse than a nightmare.
ii. Including Pictures : Pictures should be included in the survey questions. Prospective respondents need to find the survey somewhat engaging and entertaining. Thus, putting aside the sole interest of only collecting data, a survey maker must add pictures. If the questions are made about the picture, the survey becomes enjoyable for respondents.
iii. Being Humorous : The biggest reason why someone will participate in a survey is only if they care. Standard questions that evoke no interest are extremely boring. Grids are more than terrible as these make the respondent’s brain think too much and subsequently answer randomly. The survey maker needs to actively interact with the respondents as if they were fans on a social network page who need to be engaged. The content of the survey should be unique and written in such a way as if there is a real human behind who requires people’s opinions for offering better services or making improved products. If possible, a context for the survey should be provided as an introduction. It should be explained why people’s opinions are needed and how it will help.
iv. Customizing the Survey Design : A survey will automatically get better completion rates, if the landing page of the survey looks unique and amazing. Logos and slick fonts can help immensely. A functional survey design can get vastly improved with a little bit of innovative customization.
v. Publishing the Survey Results : The instant reward of getting to see the statistics just after one has participated in a survey is a major motivation for a respondent. This makes the process addictive and interesting. The best way of creating an engaging survey is to allow respondents to see the results immediately after they participate in the survey. A survey maker should think whether he really needs to keep the responses private or if the respondents deserve to know them also. As it is, with social media, large volumes of information are freely available for everybody to see!
Online market research Sydney can be highly successful and productive with the help of a professional and efficient survey maker.
Those who have already started formulating a survey can send their version of the survey as a text document or as a link to the professional survey makers. The survey maker should know why the survey is relevant and important. It is also necessary for the survey maker to know about the decisions that would be made off the results of the research.