According to a report published by Flurry Analytics (Yahoo-owned organization), overall mobile app usage was increased by 76% in 2014
Businesses are gradually finding that mobile apps are vital instruments to convert end users or customers to purchase, either through physical store or online. The advantage of mobile app is that users can effectively generate brand loyalty while using the app. As the mobile app usage is escalating paired up with sored competition, businesses needs to retain and get more customers for larger profits. For the same reason, they are feeling the need to innovate in their customer loyalty solutions.
Here, providing special features in your app can help your business in this regard. Following are the features that can be incorporated in your app to help maintain your users and gain new ones:
Geolocators: When it comes to taking advantage of special offers/services available in the nearby store, this feature can play an important role. It enables you to acquire more information about the customers that can be utilized to assist you with your market strategy. Geolocator is one of such marketing tools that has shown its potential to get better with time.
Loyalty Offers: There are numerous benefits of offering loyalty initiative to your customers. It can help you retain your existing customers, acquire new ones, move customers up-segment, build customer relationships, boost customer marketing, increasing Customer Lifetime Value(CLV) and so forth.
Wish List: Provide your users with an option of shopping or wish list in the application. A customer alert can be helpful for reminding the users about the items/products in their wish list.
Make your App a Marketing Tool
Try to make your application a platform for personalized interaction with your users. Keep in mind that your marketing app needs to be really helpful for the end users. Meaning thereby, you, as a marketer, can even start a dialogue with your user/customer via SMS or instant feedback through other means.
Earlier, notion was that revenue from purchased apps used to get directed to the company which developed it. For instance, there was a time when user bought any android application, the revenue generated was driven towards the Android App Developers company who released the app. But with the booming of more and more applications in the market, competition sored considerably thus giving rise to free apps (particularly commercially branded applications for service/retail companies). That’s why your app needs to be available for free because people love free offers!
A good marketing application focuses on acquiring new customers, engaging the present ones through various services such as in-app messages and push messaging. Moreover, app marketing gets a tremendous boost from App analytics.
Attempt to concoct an efficient way for the activation of marketing function and don’t simply advertise your products in the application. Try not to be meddlesome. People will truly appreciate it.
If you are still in confusion that how would you make such an app, then try contacting an app development company that can effectively provide customer loyalty solutions and other similar benefits for your app and thus giving a boost to your business.