If you have an upcoming event that you would like some promotional t-shirts for, such as a convention or a party, it’s important that you have taken the time to carefully design these garments for success. If no one wants to wear the top, they’re going to leave them behind or perhaps even donate them. This is a far cry from the success you were aiming for. In this article, we have outlined some of our best tips for designing these t-shirts.
- Choose a Colour Theme
When designing garments for an event, it’s important that you use either the event colours or your brand colours. Never commit the faux pas of using clashing colours, as this just suggests that you don’t pay attention. If the event is using a purple and blue colour scheme, for example, don’t hand out garments in grey and red stripes.
- Simplicity = Sophistication
You don’t need to go over the top with promotional t-shirts – if the event has a logo, include it somewhere in the design alongside your company logo; print the name of the event somewhere in the design alongside your company name; and stick to a solid background to avoid making the design too busy or making viewers feel unwell.
- Upgrade the Technology
There are actually a number of ways that you can incorporate technology into a t-shirt. The most popular is through the addition of QR codes, which can be printed directly onto the fabric and which people can use to easily access your information, website or even a special offer. Augmented reality (AR) is also becoming popular, but has a long way to go.
- Follow the Self-Tees
It’s important that you stay on point during the design process, as this will ensure that people look at your t-shirts and know exactly what you’re trying to get across. Your design will have failed if people are unable to figure out what the image or your company is. After all, you want your garment to receive the attention it deserves.
- Know your Techniques
Keep in mind that there are a variety of techniques for printing on promotional t-shirts, so it’s essential that you have chosen the right one for your needs. Screen printing might be the most cost effective option, but it does tend to result in a lower quality product. For the highest quality, direct to garment printing is best.
- Consult the Experts
We recommend consulting an expert, regardless of whether this is the first time or the tenth time that you’ve created t-shirts for an event. At the end of the day, it’s important to remember that techniques change and evolve – what you used last time may not be applicable this time around, and an expert will point you in the right direction.
We hope that the above tips have enabled you to design some promotional t-shirts that make you the envy of your competition. It’s important that you think about what your recipients will want to see or wear, as this is key to ensuring that the garments will actually be worn. It’s easy to just slap your company logo onto the front of a t-shirt and be done with, but you have to ask yourself whether this is something that people really want to wear.