Internet and broadband services are expanding at a faster pace than ever. And not to mention that 5G in on the horizon too. Couple that with the plethora of choices in the smartphone segment, with newer models, features & functions with dropping prices making it affordable & desirable for everyone across the globe.
The result is that mobile today has become an integral part of everyone’s daily life.Needless to say, that it has become important for businesses to adapt to the mobile for showcasing their online presence across the ever-expanding mobile devices that are flooding the market each day.
A Responsive website displays perfectly on all type of screens and mobile devices. Thus, it has become mandatory for every business to have a responsive website otherwise they will lose out on potential customers who go online through their mobile devices.
Why do you need a get a responsive website?
A good user experience leaves a good impression on your customers. Acquiring a responsive ensures that your online visitors can interact with your website without having to unnecessarily zoom, scroll and pan. Which indeed can be such a pain in the neck. A good user experience will ensure that your visitors stay on your site longer and that they can find the information that they are looking for easily.
Irrespective of what device your website is being accessed on, a Responsive website ensures that the site fits perfectly according to the screen size. As you know mobiles can be rotated vertically or horizontally and the view on the phone rotates accordingly.
However, this is not a matter of concern with Responsive websites, as the website adapts to the screen orientation on the fly. The website elements simply move up or down and fluidly fits the screen size like magic.
Viewers, therefore, no longer have the problem of constantly accessing different features of the phone just to be able to read the content and navigate your website. Improved user experience improves site usability and generates more traffic.
Mobile Usage Is Constantly On The Rise
A study has revealed that more than 62 percent of the people surfing the internet and accessing websites are doing so through their smartphones. And that is quite a revelation. It means more than half of the internet traffic is through mobiles and a vast amount of online content is being consumed on mobile hand held devices.
If you already have a website, you will be able to understand the comparison easily. People are primarily surfing the internet through their smartphones. Therefore, if your website is not yet mobile friendly, then you are potentially losing out on a lot of customers. A well-designed website can go a long way in capturing a bigger share of the online traffic and converting them to happy customers.
A Responsive website can turn the game around and more than double the rate of sales on your website.
Social Engagement Is Higher Through Mobile
Most of the smartphone users tend to use popular social media applications like Facebook, Twitter & WhatsApp. And it has become a source of entertainment and pastime for many, and for other it is nothing short of an addiction.
So, it can be leveraged to our benefit.
It can be safely assumed that you have a business page on all platforms. If you don’t then I urge you to create them as soon as possible. And that you share your website content on social media platforms.
Therefore, if you are advertising or sharing your content on social feeds, you can assume that some of the people seeing it would be curious and click on that link to land on your website. Over time you will realize that most of the traffic to your site is through mobile devices.
Whether they are reading an article or looking up an interesting product or service on your website, a responsive website guarantees a smoother experience for the viewers.
One Website For Multiple Devices
Not so long ago, developers had to build two different websites to suit the big screen and the smaller screen. In fact, different mobile devices needed different versions of the website. So, to target different popular mobile phones, you needed multiples websites designed specifically for those devices.
It was expensive and difficult to maintain.
It is no longer the case though. Responsive websites solved this issue beautifully. Now you can just create one website and the website width just adapts beautifully to all screen sizes. Making your website device independent of all mobile devices.
Ultimately you have a solution where you just need one website to target all devices in the market.
Maintenance Becomes Easier
As stated above, if you were to create multiple versions of your website, then maintaining all of them would have been problematic, time consuming, and expensive.
These different versions would essentially be different websites, with different URLs and structures. And of course, you would need more organizing, more manpower, and other valuable resources for their maintenance and upkeep.
The time, effort, energy and hosting space required would have increased many folds.
On the other hand, a Responsive website solves all these issues with just a single website to take care of.
With life a little less complicated your website will be maintained better. And you will be able to focus on things that matter even more for your business. Like content generation and marketing to bring in more leads and sales.
Simpler Web Analytics
All websites you have need to be tracked through Analytics. Or less how would you ever know what is working and not working for you.
The problem becomes compounded when you have multiple websites and you need to understand how people are interacting with each one of them.You need to know about the different visitors, where they are coming from and how are they getting involved with your content. In simpler words, you need to keep the track of multiple signups, pages and so much more.
Setting up your analytics for each of your sites and then analyzing them from time to time can be quite cumbersome.
With a Responsive website you just need one site. So, at the end of the day, you just need to track one instead of multiple sites.
Better Website Loading Experience
A website that has a responsive design tend to load faster on all devices, including smartphones, tablets and even laptops. The good built structure of the responsive images and fluid grids makes it possible for the site to load faster.
Research has shown that approximately 55 percent of mobile visitors tent to wait for less than 3 seconds for a page to load before abandoning the site. Therefore, load times matter a lot.
A site that loads faster can be sure to retain more of its visitors, thus turning more of its visitors into customers.
Lower Bounce Rates
In layman’s term bounce rate is the percentage of the visitors to your website that navigates away from the first page itself after they land on your site.
It can therefore be concluded that a higher bounce rate reflects something problematic that needs to be sorted out.
If we compare the bounce rate purely in terms of whether a website is Responsive or not. Then it needs no research to understand that a website that is not mobile friendly would have a much higher bounce rate. As visitors would have immense difficulty in reading and navigating parts of the site.
Visitors tend to stay longer on a Responsive website due to its impeccable user-experience and a faster loading speed which ultimately helps in lowering the bounce rate of the site.
The viewers are more inclined to click through, read contents, explore the website without having to go through a stressful process of waiting, zooming in and out all the time.
Higher Conversion Rates
We all aim for higher conversion rates for our websites and landing pages. Conversion rate would be the percentage of people who take an action that we intend them to take on our website.
A well-designed Responsive website is aesthetically pleasing, loads faster, displays optimally on all devices and therefore keeps users on the website longer. The more they stay on the website the more likely that they would click on the well-placed call-to-action buttons.
Be it signing up for that newsletter, filling up the query form, getting in touch with your business, or making that purchase on the website. At the end of day, a Responsive website facilities higher conversion rates for your website.
Must For A SEO Friendly Site
A mobile-friendly website is no longer an enhancement, but a critical step in higher rankings. Google has confirmed that it is now a ranking factor. In fact, earlier your desktop version was used to ascertain how well your website will do in the search. Then in March 2018, Google officially rolled out mobile first indexing, where it uses the mobile version of your site for indexing and ranking.
So, it is an indication that Google is taking mobile websites way more seriously than your desktop versions. If you do not have a mobile version than you are not going to rank too well.And of course, won’t get found by your potential customers.
A Responsive website is a must and not a luxury anymore.
Looking at the immense amount of benefits that accrue with going mobile, it is a no brainer that we should all go for it.
It will enhance user experience by making your website mobile optimized and faster loading. In turn it helps the business by decreasing bounce rate, easier maintenance, higher conversions, better social engagements, lowers costs, and yields better search rankings.
For sustained long term business growth, you cannot do without a Responsive website.
Over to you now. Let me know your thoughts in the comments below.