Online E-commerce is a very competitive market place in today’s time. With the ever-increasing popularity of online portals, this market place is turning even more challenging than it already was.
To have an e-commerce site, your first target is to build a website and learning e-commerce tactics.
In the case of an online website, you can not monitor the customers the way you can do that for a physical outlet. So here, you need to depend on the online tools to monitor the sales and visitors, what the visitors did and where he moved to.
There are many online free tools available that lets you save time and even money that you need to invest in this purpose. Here are some free tools listed that will help you to run your startup successfully.
Google Search Console or Google Webmaster
Google search console provides you with the most beneficial and fantastic tools that help you to keep your e-commerce site working flawlessly. With webmaster tools, it optimizes the website to analyze indexing status and also optimizes the visibility of your website. All of these being done by webmaster itself, you do not need to hire an e-commerce developer.
Here are some of the benefits of these tools:
- It analyses and writes a robots.txt to grant or forbid the robots that are crawling your site.
- Provides you with all the details of internal and external links from or to your website.
iii. It also lets you find out the keyword that helped your visitors to find your site.
- Checks for a sitemap and allows it to be submitted.
With the help of Google Analytics, you get to optimize your marketing efforts. This tool performs an in-depth analysis of your website traffic and sends you reports on how to fix those. At the same time, this tool lets you target your potential market by engaging them with website popups and lets you offer your customers with suitable offers based on their online activities and the way they arrived on your website.
With this more customer-based offering, you can expect a spontaneous increase in your website traffic and also a rise in the number of the visitor making purchases.
Here are some benefits of using Google Analytics:
- This tool is free to use.
- Offers other Google services such as Google Adwords, Keyword Planner, Google trends, etc.
Amazon Web Services or AWS
Provided by the e-commerce website Amazon, Amazon Web Services is a web hosting service. Having high scalability and flexibility this web service tool is highly beneficial and recommended. At this moment, AWS provides the users with more than 90 services including database storage, content management, and other functionalities and services.
While using the services provided by Amazon Web services, you only pay for what you pay. Once you stop using a particular service, you do not require to pay for it anymore. You also do not need to pay any additional cost or any kind of termination fee for that.
Also, AWS provides you with a dedicated IP almost for free even at the beginning. The charges for the IP depend on the traffic that arrives on your site. This is best to boost your website while delivering your content from all of CloudFront’s locations over the HTTPS.
A few benefits of using Amazon Web Services are:
- Services provided by AWS are mostly free for 1st year. So while you use these services you know their functionalities and benefits.
- After a year, you pay only for the services that you use.
iii. No additional fees required.
- No need to pay for the services that are not used by you anymore.
- Simple monthly calculator
For the success of any kind of business, you always need to build good communication. Zoho turns this job way easier for you. With the help of Zoho, it is free up to 25 employees.
Zoho provides its users a clean, ad-free and minimalist interface including the features that are geared for professional use.
Some of the benefits of using Zoho mail are:
- This tool is now offered as a part of the Zoho workplace.
- Due to being avail with the Zoho workplace, you get to avail of nine applications such as Mail, Chat, Connect, writer, Show, Docs, Sites, Sheets, and Showtime.
Cloudflare is a tool that is for free and used to boost and protect the website. This tool’s web traffic is routed through their intelligent global network. With these tools you get to optimize the delivery of your website hence, visitors get the better and faster page load time with better performance.
At the same time, this web service is very much helpful to block threats as well as to limit abusive and harmful bots and crawlers protecting your bandwidth and server resources.
This system somewhat works like a CDN or Content Delivery Network but then this one is much easier to configure and set up.
To be able to have a relation with the customers and earn their trust, you need to build good communication with them. For that, you need to keep a record of your visitors’ mail IDs and create a database that will let you connect with them every time you have a special offer or are going to launch new merchandise.
Sendgrid can be very beneficial in this case. This a very cost-friendly email-marketing tool that is perfectly suitable for an seo plan for ecommerce website
The benefits of using this web service are:
- You can sign-up for free on this web service.
- Can use your subscription to main up to 2K subscribers.
iii. You can send up to 12k emails each month.
This a website that can be easily considered to be a blessing for the beginners. This web service is equipped with hundreds of free tools for your website.
A few of the available tools through small SEO tools are Link Tracker, Website SEO score checker, Online Ping Website tools, Google Page Rank Checker, Reverse IP Domain Check, Website Broken Link Checker, Alexa Rank comparison, Keywords Density Checker, Google Index Checker, etc.
This web service is very popular as a plagiarism checker and to check the grammar of your content. This helps you to get your website content free of unintentional mistakes.
HootSuite, Social Media Management Tool
Hootsuite is a popular tool that helps you manage various social media applications from a single dashboard. Facebook, Twitter, Instagram are a few social media sites that can be easily managed using this web service.
Using this tool, you can easily set alert, tags, incorporate analytics, and also auto-schedule posts and tweets.
On additional benefits, this tool is free and spontaneous.
This is one of the best tools available in the market that lets you analyze your website better to find the reasons for your website’s slow performance. With GTMetrix, you will get an in-depth insight into your site’s loading information and will be able to optimize it.
Also, as this tool is mobile-friendly, you can use GTMatrix to analyze your site from your mobile device as well.
Here are a few benefits of GTMetrix:
- It can be tested from multiple regions
- Lets you take your loading page video and figure out where it went wrong.
iii. It also lets you monitor your pages
- You can also set up monitored alerts
While browsing your site, visitors might need your immediate assistance and live information. Adding a chatbox with your site lets the visitors communicate with you easily. With the help of this tool, you can add chatbox to your site and whenever you are online this chatbox will be visible on the visitor’s screen to attend their requirements.
Using this tool you can sign up for their services for free. As long as you are using a single chat window on your website, they do not charge anything.