Digital marketing and Search Engine Optimization is a wide field that continues to grow with each passing day. Google keeps on updating its ranking algorithms every year. The factors which worked best for your website last year may not be applicable in the next year.
Recently, Google announced some new ranking factors that can make a huge difference in the search engine ranking of your website.
Check out Google’s new ranking factor and the most important ranking factors that help your website on the top of search engine rankings.
Mobile Page Speed
Mobile Page Speed Update of Google was launched in 2018. This is an important ranking factor for websites in mobile searches. This ranking factor also contributes to the overall performance of your website and greatly affects user experience on your website.
If you want to improve your website’s ranking than make your website mobile-friendly. If you are not aware of the page speed of your website, then, check it on Google’s PageSpeed Insights.
Hypertext Transfer Protocol (HTTPS)
HTTPS, also known as SSL Certificate is encryption that secures your website from hacking. This factor is very important for the websites with which accepts online payments like e-commerce websites.
The websites which do not have this secure HTTPS extension, Google displays these websites as not secure. This can greatly affect your website traffic. This has become an important ranking factor from this year with Google’s change to flag website as nonsecure.
Content Quality and Length
The content that involves the broad-spectrum of the related subject is considered as the quality content and that content rank high on the search engine rankings. The content should include valuable information along with engaging visual content to attract an audience.
Also, the length of the content also matters is also an important ranking factor. According to the analysis, the longer the content ranks higher in rankings.
Good quality backlinks have a great impact on the rankings of your website. Links from the low authority and spammy websites affect your website’s reputation and ranking. So, always be careful while creating backlinks for your website.
Backlinks give a clear idea about the authority of your website. For years, Backlinks is continued to be one of the top-ranking factors. The more quality backlinks your website has, the better will be the ranking of your website.
Images are very important to rank well on the search engines. But, what if these images are not optimized? Yes, you are missing a great opportunity to rank your website higher on Google’s top rankings.
The highly optimized images with the best quality and possible size, descriptive filename, caption, alt tag, the title are very important for your website. If the images are not optimized, it will increase the page loading speed of your website and hence affects the user experience on the site.
Social and Local Signals
Social Signals means the likes, shares reviews on your social media sites like Facebook. LinkedIn, Twitter etc. These social signals are a great source of your website’s search engine visibility.
Quality social signals increase the search engine authority and brand recognition of your website which is very important for the good ranking of your website. The targeted audience can recognize your website and there will be more visitors on your website.
Click Through Rate (CTR)
Click-through rate is an important tool and the top ranking factors for the success of your website. It can be calculated by dividing the number of clicks on your website by the number of impressions on it.
A higher click-through rate means the more clicks on your website and getting more attention of the users. The higher the number of clicks on your website, the higher will be the number of visitors on your site and you will have more chances to convert them into leads.
Branding is very important for the authority and trustworthiness of your website. Initiate your branding by focusing on social signals. It includes the number of followers on your page and the number of likes on your post etc.
Branding helps in increasing your website’s traffic and makes your website’s content for potential links. Facebook and Twitter links are considered regular backlinks by Google which is an important branding signal.
The on-page factors have a profound effect on the search engine rankings of your website. The following on-page factors affect your site’s search engine visibility.
Keyword in the title tag: The title should include a keyword to rank your website on the top. The pages which are optimized with the Keywords placed at the start ranks better than the one at the end of the title tag.
Keyword in Meta description: Meta description is another relevancy signal of your website. Including keywords in the Meta description helps in improving your website’s rankings.
Earlier, exact-match domains were the best way to boost your website’s search engine visibility. Domains still are very important ranking factors. Some of the important domain factors that worth your time are:
Domain Registration Length: The domains with longer than one-year registration are considered more trustworthy.
Domain history: It’s important to know the history of your domain. If your domain was penalized in the past then it might affect your search engine rankings.
Google is now paying much attention to how users interact with your website. So, provide the best content and follow these 10 essential ranking factors to be on the top of search engine results. Stay up-to-date with the latest changes in Google’s ranking algorithm so you don’t miss out on any.
About The Author:
AarifHabeeb is the founder of STC, a full-service digital marketing Course provider based in Jaipur. Aarif specializes in high-caliber content strategy and SEO. He regularly shares his digital marketing insights onmany blogs. He holds a master’s degree in Computer Application. Follow him on Twitter and LinkedIn.