If you have a website and you want to create a strong online presence, then you have to know how to increase website traffic and get higher rankings on the Search Engine Result Pages (SERPs) through an SEO campaign. And as the entire procedure begins with keyword research, you also have to focus on this. It is because the fate of your SEO campaign is sealed by the keywords that you choose. No matter how proficiently you execute the complex task of on-page and off-page optimization, if you choose wrong keywords, the ultimate outcome will be a failure – unqualified organic traffic, low organic traffic, minimal sales lead conversion, as well as minimal e-commerce revenue generation. To make sure, you get the desired outcome from your SEO campaign, you should be very careful while choosing keywords. And to get the best outcome, you can rely on an SEO company.
Though there are several SEO companies to choose from. However, to ensure quality service, you should pick a reputable Australian SEO company for your business. But before you do so, take a look at some important things that you need to consider when choosing keywords.
1. User intent
The primary purpose of optimizing your website is to put your company in front of the people who are looking for the products or services that you offer, but don’t know who you are. Then, your target audience is the people who intend to make a purchase immediately or later. By considering user intent, you can narrow down your keyword selection to phrases that would be used by the ones who are interested to buy a product or avail a service from you. For example, if your intent is to encourage conversion, then you should include calls to action in the key phrases for which you will optimize that specific page. So, always consider user intent when selecting keyword for SEO.
2. Keyword search volume
Keyword search volume refers to the number of searches for a particular keyword in a given timeframe. With this, a marketer gets a general idea of a search term’s competitiveness as well as overall volume. As search engines are one of the chief ways to attract new visitors and traffic to sites, it matters a lot. And for this, it is important to research about search volume and make sure that your keyword choices will drive traffic to your website.
3. Competitive keyword
You can also consider the keywords of your competitors that ran higher on SERPs. However, that does not mean you only focus on similar kinds of keywords that your competitors’ are using. It is because some SEO battles are not worth fighting. For example, if you target a highly-competitive keyword then it will be a little difficult for you to get the desired outcome in the stipulated time. In such situations, it is better to target the keywords that are still valuable, but not as competitive as the best of the best. With a sustainable strategy that focuses on second-tier keywords, you will see a good outcome that will bring leads as well as e-commerce revenue.
These are some of the things that you have to focus on while selecting keywords for optimizing your website. As you are now familiar with these factors, opt for the best SEO company Sydney that can help you with keyword research, link building, content marketing, and many more.
Author Bio: George Allerton, a popular blogger, who is associated with an Australian SEO company, here writes on a few things to consider when choosing keywords for SEO. He also suggests to hire the best SEO company Sydney for this.