Things have been changing with time and so does SEO tactics. Perhaps, SEO experts haven’t faced such a difficult situation before, because Google and the rest of the search engines are being too desperate to provide relevant content for search terms. The websites need to have a high quality as well as the value for users. You’re always looking for target audience in order to maximize conversion, and that’s what search engines’ goal is – provide the best results according to the user’s query.
In all of those changes, backlinks remain as a strong force right from the first day. In fact, they’ve become so crucial, that a slight mistake in URL or a bad link can ruin your reputation in seconds. So, if you’re an owner of a local business or provide services within certain region, you can follow Webryze for search engine optimization Canada
If you are struggling to get the rightful traffic on your website, there may be a problem with link structure, or may be there are not enough backlinks. This post will highlight 3 sins of link building that can literally ruin your reputation.
Creating Majority of Links to the Homepage
Why would you want that? Obviously, crawlability counts in ranking. But what if you have all the links directing to the landing page? This only means shallow indexing which will be counter-productive for your website.
Link building efforts should be equally distributed across the entire site. This practice if called “deep-linking”. It helps users to get to the page they want to access. In this way, not only your page quality will improve, you’ll also build trust with your user.
A good rule for best navigation is, your end user should get to the desired page, content or product within 3 clicks. More clicks means boredom, ambiguity and lack of interest. As a result, your ranking will drop.
Slowing Down After Getting Good Results
You’re a loser if you slowed down your efforts, because SEO will not wait for you, it keeps changing with time. If you want to stay at the top requires intense and unbroken chain of activities.
So, you need to keep building backlinks and create a strong link-building profile. Reach out to other websites where you think your content would do best. Talking about content, it should be worth paying attention to. A good and informative content always attracts backlinks. At the same time, keep conducting website audits, to make it better with time. This is a simple way to make your link-profile stronger and simpler.
Brand Anchor Text
It’s great that you chose the best SEO expert Canada to conduct keyword research. You believe in them and think that the keywords they come up with will surely make your dream of reaching (and staying at) the top practically possible. So, now you can easily tell how many of those keywords actually contain your brand name, business name and URL. Can You?
If you’re creating backlinks using keywords without these things, you’re actually wasting your time, money and efforts. With every link without these attribute, you’ll lose an opportunity to promote your brand.
So, try to be more creative and add business name, brand name and/or URL as naturally as possible.
Always stick to the Dos and Don’ts of link building as the game has become a lot more painful off late. Be consistent and update your knowledge with real time guidelines on search engine optimization. That’s the only way to reach the top and stay there.