There are several people who have just started a business or at least inaugurated its presence online. So, they don’t have any idea about the value of SEO or its purpose. Naturally, they will not know how to implement it. SEO basically helps you in the construction of your web pages and carries out some tested techniques to help you improve the rank of your website on the search engine result pages. The higher you rank, the more traffic you are likely to get. But this SEO is divided into two categories- On-page SEO and Off-Page SEO. On-page means everything that you do on the website in order to rank higher whereas the off-page SEO means everything you do off the website which indirectly contributes to the higher rank of your website on Google.
There are several SEO companies which can provide you with a complete SEO package, including both on-page as well as off-page services. Since you are new to this field, it is advisable that you don’t try to do it on your own. So, regardless of whether you are running a business or own one of the top Australia SEO blogs, you must hire such a company who are experts in this field and can help you. Here, we have put together a few mistakes that you are likely to commit if you carry out the on-page practices on your own. Take a look.
1. Improper Page Title
You should know that the titles of the pages on your website are immensely important for a successful SEO. If you don’t have unique or plagiarized titles without the keywords of the page the link is all about, it is going to not fetch you the SEO results you are hoping to get. The reason being that if the title lacks the keywords, then the search engine results will not display your page in the front section and as a result, your potential customers will not be able to access what you were offering.
2. Incorrect Meta-descriptions
The next crucial thing that is responsible for a successful web page is the meta description. These are pivotal areas where you can include your keywords as these are a part of search results where the page of your website might be listed. Use the keywords and related keywords and phrases in the meta description. But the trick is to maximize all the keywords in the short little description that you have. This is where the problem occurs. Sometimes, either there is keyword stuffing or there are some important keywords which are left out.
3. Missing or Generic Headline Tags
One of the most important SEO rules that exist is the adding of the right headlines on the websites. The headlines in your websites must be strategically placed with the correct use of keywords. However, some people make the mistake of not breaking the content into small sections and paragraphs without any heading or subheading known as the H1, H2 or H3 tags. This is not just important for the optimal readability of your website but the tags and headings need to be keyword rich or else it will be difficult for the search engines to determine what is more important in your content.
So, quickly resort to the right SEO company for such latest SEO tips and save yourself from making such mistakes.
Author Bio: Charlie Brown, a regular writer for one of the top Australian SEO blogs, here writes on 3 major on-page SEO mistakes and why you should hire an internet marketing company for the latest SEO tips.