Google analytics provide results based on tracking, reporting and analyzing the traffic on a website. The tool was launched in Nov. 2005 and since then it has become the most useful and reliable tool in Seo market. The most important data about your visitors and how they are connected with your page. Google analytics stipulate the real-time data of user currently on your web page, it distinguishes gender, which page or article they visited the most, which topics they bounced back from. Basically each and every detail you need to have to control the interest of your visitor.
This is not really one tool but a combination of two. This tool helps you find out the domain or page authority on a scale of 1 to 100. Domain authority is the authority of your whole domain as a singular website whereas page authority is scoring of your single page inside the domain. Different pages can have different authorities. This tool verifies those scores on the basis of the quality and originality of your page. Available online and free of cost tool gives you an idea of where’s the site is standing within your competitors. Nowadays having a good DA basically decides your position on SERP. It scans through several factors like:
- Age of domain.
- Healthy Backlinks.
- Site volume and loading speed.
- Bounce rate.
- Quality and originality of content.
- Social signals and social reviews.
A tool to determine the running and friendliness of your web page on different devices. Basically, how well your site is organized and optimized for mobile phones, tablets, and PC or different operating systems like: Android, IOS, Windows etc. The site which is fully equipped to run at full capacity on any platform will be preferred and loved by Google algorithms. Simple copy and paste your URL into this online tool and it’ll check your website’s speed, loading time on each device and how good of a run it made on several devices. It also determines the errors as well. Font sizes, Placement of text and tables, Button placements and their positions which are huge factors.