Since the arrival of DNC (Do Not Call) service, getting desired results through telemarketing has become an onerous task. In addition, poor answer rate makes the situation worse for business owners that want to increase the sales of products/services by telemarketing technique.
As we said, securing better results through telemarketing is tough, but it can’t be overlooked as this traditional technique can do wonders for those businesses that want to improve sales growth without any huge investment of money. That’s the main reason why multinational companies avail telemarketing services from an established vendor. Apart from telemarketing, global organisations also show a great interest in other outbound call centre services that include lead generation, appointment scheduling, etc.
Unlike MNCs, SMEs often prefer to hire in-house telemarketers to improve the sales results but they often end up spinning their wheels. Today, we are going to give only 3 tips that would certainly lend a hand in making telemarketing campaign successful. So, let’s get started:
Have an error-free script
To get desired results via telemarketing, it is significant to have a reliable telesales script. It is so because a quality telemarketing script can really help to ensure a meaningful talk with potential customers, which boosts the chances of lifting the sales conversion rate.
Many recognised outbound call centres, especially Australian ones always make sure that their telemarketers have a reliable script in their hands so that the odds of silly blunders get reduced to a great extent. This, in addition, also ensures that prospects get satisfactory answers to the asked questions. It results in an effective conversation, which, in turn, leads to better sales results.
Therefore, if you want to increase the sales of your products/services, make sure that your in-house telemarketers are using an error-free script while speaking with potential customers.
Here are some tips that would be helpful for you:
- Involve telemarketers in the script-creation process.
- Never use complex or technical language while creating scripts.
- Remove unnecessary topics to keep scripts short and relevant.
To leave no stone unturned, it is advisable for businesses to avail reliable outbound call centre services from a recognised vendor.
Strive to have a meaningful dialogue
As far as telemarketing is concerned, you can secure good sales results by only having a meaningful dialogue with prospects. Generally, potential customers put the phone down when they feel that the other person (telemarketer) is nervous or showing impersonal behaviour. Owing to the call hang-ups, telemarketing campaigns often get failed.
That’s why well-known outbound call centres train their telemarketers in such a way that can help to have a meaningful dialogue with prospects. Due to this, there is a jump in the sales conversion rate.
Therefore, if you are running a telemarketing campaign and want to get your hands on the desired results, make certain that your telemarketers communicate with prospects in an appropriate manner. Here are some suggestions that you can give to your in-house telemarketers.
- Speech rate should be kept in control.
- A personal tone should be used while having a word with potential customers.
- Prospects should be invited to ask questions regarding advertised products/services.
Resilient attitude is vital
Having a resilient attitude is the key that can really help to improve sales growth via telemarketing. It is so because every time you cannot secure desired results via telemarketing, no matter how well you have explained the benefits of products/services to potential customers during the interaction. In a nutshell, negative replies are inevitable in the telemarketing world.
In order to keep the sales conversion rate high, outbound call centres always hire those telemarketers who don’t have only good interpersonal skills but also possess a strong & positive attitude. Thus, take a leaf out of outbound call centres’ book if you are handling a telemarketing campaign on your own. In addition, teach the technique that can help your telemarketers in dealing with negative responses.
However, we highly advise outbound call centre services of a reputed vendor as that’s the best way to secure better sales growth.