With the pomp and hype surrounding SEO in content marketing today, one may think that SEO is based on some hard to understand, magical algorithms. Most companies have spent millions of dollars in hiring SEO experts whom they think would lay a miracle hand on your content. Some even think that the use of ‘black-hat methods’ like keyword stuffing cloaking and scraping would help. Because of the elusive reputation SEO, numerous myths have cropped up on how to get your site ranked highly on the search engines.
The fact is that there is no shortcut to SEO; it is a long-term and an ever-evolving process, which takes time and diligence to maintain a high rank on search engines.
Following are some of the SEO myths that you must avoid
- Long -form content is key to ranking highly on Search engines
Many marketing brokers in an effort to grab the attention of unsuspecting site owners have rallied many to believe that the key to ranking highly is posting long-form content. While the length of the content will determine- to some extent- your ranking there are many other factors that will help in maintaining the high rank. These are things like; backlinks, mobile-responsiveness, page speed, and user experience.
This is what you need to do;
Do research of what your audience is looking for; here you can use Google trends to identify new markets for your offerings, examine the keywords that your target audience search for and measure your brand popularity. With this information, you can now create content that is geared toward addressing the findings. You will be better placed to create in-depth and high-quality content that will turn many to buy your services or products.
Draw a content strategy that will enable you to scale audience-driven content. This is a plan that enables you to clearly define the timelines, process and all that is involved in distributing and coordinating content in a consistent manner. Therefore, you need a reliable company excellent SEO packages tailored toward achieving this objective.
- Keyword stuffing
The myth here is that over-optimizing keywords will always lead to my site being penalized and rank poorly in the search engines.
The truth is that keyword stuffing is where you try to game the search engine rankings using keywords that rank highly in search engines, some of which are not related to your website. Such could lead to your site being penalized-however; there is a way of doing it within the rules.
Don’t focus solely on the high-ranking keywords; get Tailored SEO keywords that are relevant to your business and audience and carefully intertwine them with quality content. Let content be your priority and not keywords and this will help you avoid such punitive anomalies.
- Collaborations with other sites
The myth around this is that collaborations with other authority links, social media mentions, guest blogging would affect my site negatively; would take visitors away.
The truth is that whatever business you’re doing is not new to the world. Therefore, it is through collaborations with authority sites, where you get your customers satisfied and well equipped. In fact, most of these will find you reliable and thus increase their trust in your offerings. Again, by linking with other organizations, you attract traffic most of which would be converted to customers.
Do not fall into the trap of the myths about SEO, get the facts right and utilize this marketing concept for the prosperity of your business.