Your 360° Guide to A Winning Customer Experience Strategy

When it comes to Ecommerce, it is no longer a playing ground for the big fish alone in the market. With readily available access to technologies and burgeoning mobile devices, business of any size can count on ecommerce to boost and support its organization. At the same time, the scaling digitization gives rise to equally scaling awareness about consumer experiences. CX or Customer experience refers to the total of all experiences the customer has with the business, based on all interactions and thoughts about the business. Customer experience is an integral part of customer relationship management (CRM), and it is important to businesses because customers who have a positive experience are more likely to become repeat customers and loyal customers of the business (Source: Webopedia).

Customer experience is one such facet of an ecommerce portal that holds the ability to create an impact on consumers or customers even before they buy. Here, we take a look at major steps an ecommerce web development company can execute in order to enhance the Customer Experience of your ecommerce website:

• Responsive Websites

With the rising tide of mobile phones, websites optimized for mobile devices are becoming a necessity for business to create beneficial ROIs. Users with different screen sizes can easily access a responsive website, as it adjusts the content according to the display as well as optimizing performance. The responsive websites created by a mobile application development company are a practical method for focusing on the mobile consumer base.

• Interest-Based Recommendations

Customer interaction is one of those aspects when you are aware of what your buyers or customers like or want from a specific site. An ecommerce web development company plays an important role in this regard, i.e. It can easily help you in the integration of recommendation engines and analytics tools for best benefits.

• Location-Targeted Content

Whether we talk about new or present customers, presenting content related to their locations is an efficient step towards engaging users. A way to offer such services is to ask users to enter their postal code or make use of their mobile phone’s location for better geo-targeting.

• Smart site usability with easy and Fast performance

Any good ecommerce websites would require a fast page load time for an enhanced customer experience. According to a study conducted by Radware, it was discovered that, for every second your page takes to load, satisfaction of your customer drops by 7%. It is likely that most visitors tend to expect the site to load three seconds. In case, it takes any longer than the given time, there is a risk of not meeting the expectations of your customers and conceivably losing business.

Neither the demand and use for mobile gadgets is diminishing at any point in the near future nor is Ecommerce going anywhere. It is time now that that ecommerce organizations begin considering mobile as a prerequisite as opposed to a choice.