The entertaining and innovative technique of projecting interesting and engaging videos that look very real on finds numerous applications in the business world. Marketing experts, brand managers and other campaign managers are trying their best to make the most of the technology by blending it with creativity before, well – everyone starts doing it.
You might have seen the video mapping technology at work at some world class functions or celebrations in metros. It’s nothing short of magic, really! The technology that dealt in 2D mapping features existed for quite a time already but with the introduction of 3D video mapping features, interactive marketing experts are now taking video mapping to a whole new level!
How the next gen 3D projection technology can benefit?
- 3D projection on buildings ensures an extremely high level of penetration among the masses. The illusion could be created on almost any type of 2D or 3D surface; the compatibility of the technology is unparallel.
- 2D and 3D video mapping techniques assist creating unparallel illusion of depth with great ease. Video Jockeys and musicians are benefitted the most by this technique. As people get physically and virtually involved with the projection arrangement, the level of emotional impact surges.
- Video Projection Mapping is very constructive when the main aim is to connect with large gatherings.
Working of a Video Projection Mapping
The technology used in mapping is based on software that create exact replica of the object that is chosen to be mapped by the user. Subsequently, a virtual model of the object is created and placed in virtual environment where ever desired. The software is more than handy in ensuring that the projected image fits properly on the screen, irrespective of the surface. In addition, a projector is also used to bend the light path to achieve the desired set of results. The results can also be accomplished manually in case the projected image lacks proper resolution.
Why 3 D scores over 2D Projection Mapping?
3D projection can rightly be defined as an interactive technology that creates animated objects by mapping three dimensional points on to two dimensional planes. Since the day3D projection on buildings became a reality, the quality of visuals has only increased. Therefore, an enlarged 3D view with additional three-sided outlook makes it possible for the viewer to look at a more distinct image. Additionally, if sound effects are immersed into the set up, the entire system becomes all the more lively. Due to these very reasons, the technology has been adopted worldwide in a very short span of time. Advertisers, artists, event managers, marketers – everyone loves it!