When it comes to SEO, Perth businesses need to consider both on-page and off-page SEO to create a presence right at the top of search engine results. On-page SEO is the process of optimising the individual parts of your website through your content and code. While you have control over your on-page SEO, off-page SEO is a little trickier as you have less control of and involves creating external links to your website. To get you started, let’s take a look at some easy ways you can start to boost your off-page SEO.
1. Focus on social media
Every business should have a social media presence and it can do wonders for your off-page SEO when you build relationships and engage with your audience on social media platforms as it can mean valuable external links back to your website. To get the benefits of social media, you can’t create social media accounts and leave it at that – respond to comments and reviews, answer questions that people post and upload interesting content or pictures.
2. Write awesome content
A good way to get one of those hard-to-get external links is to concentrate on writing interesting, high quality content which has the potential to be shared over other websites or social media platforms. The goal is to have content which other people share and link to. This is easier said than done but remember that original content is never wasted so keep thinking of ways your content can add value to your target audience.
3. Get on question and answer forums
The more useful you are, the more people are going to be interested in your business. To that end, getting on question and answer forums and offering expert advice can be a great way to get links back to your website. Forums such as Quora, Yahoo Answers and eHow have people asking questions about almost every topic under the sun so get answering and include links to your business.
4. Share those videos
Don’t get freaked out by the thought of putting videos out there. They don’t have to be long or complicated and can be a fun way to promote your business. Whether it’s a demonstration of your product, a series of troubleshooting videos around your area of expertise, an introduction to your brand or anything else you can think of, you can upload your videos to popular websites such as YouTube as a clever way to get links. Just remember to do it right with an eye catching title, proper description and reference links.
Dilate Digital provide a full range of SEO services to improve the search engine ranking of your business. We use a range of clever strategies to help your business stand out from the pack and work closely with you for the best results possible. Let us grow your business!
For an awesome SEO company Perth, speak to the Dilate Digital team today on 1300 345 283.