Here are the most essential teams that your digital marketing and advertising agency needs to have
Professional SEO services team
You need to have an inhouse team that provides professional SEO services India to all your clientele. SEO is extremely important for a brand especially when the brand is trying to be more visible online. SEO helps your website pop up in the search criteria whenever users look for those specific SEO keywords and SEO phrases. Your website needs to have all the right content with the right ratio of SEO keywords to the website content. SEO is extremely important even for social media posting, guest blogging as well as back linking. Regular SEO updation and SEO content posting helps to improve your ranking as well.
Creative strategy team
Even though a brand has their own creative strategy teams for their advertising and marketing, you will need an inhouse creative strategy team. This helps the brand team and the online marketing team work in tandem and understand the entire flow of the campaign better. This way, your agency will work in sync with the mainline ad agency and create perfect content with the best creative approach. Also, online marketing has to have a different creative approach to keep the online users engaged with the brand.
A design team needs to have different levels of designers right from the creative head and senior designer to the junior designer and quality checking team. This helps to create the right designs for online advertising and to also adapt the mainline designs into the online website, social media as well as blog infographics. The team also needs to have a very creative approach to designing, editing and color scheme to ensure that the online audience engages with the brand’s content. A good design team completes the overall functioning of the agency that is providing full internet marketing services in India.
Client servicing teams
Client servicing teams are extremely important because these teams act as the link between the ad agency and the brand team. Since your agency has a lot of different teams in itself, the client servicing team takes a download of all of these processes and ensures all the functioning runs smoothly. These teams also help to transcript the minutes of meetings with the clients and further break these down for their agency teams. Do note, a business development team cannot work as a client servicing team which is where a lot of agencies go wrong. This can become very confusing in the long term especially because the roles of these two teams is completely different.
Apart from all of these teams, a good copywriting team is important however, if you have one or two senior copywriters, you can easily outsource the content creation, and have it copy proofed and correct by your inhouse copy writing team! This is especially helpful when it comes to professional SEO services India when you need bulk content without compromising on your senior copywriters’ time and skill.