Recent studies have shown a double digit rise in the way people are using the Internet for shopping and doing business. For example, when you can shop for your favorite smartphone from the comfort of your living room, then who will bother to wander in shopping malls and retail outlets for this purpose. So the premise is simple; offer people affordability and facilitate them thoroughly so that they are used to shop over the Internet. This is a huge boom for people around the world having an idea which they think is great and has a great potential.
With an ecommerce website, anyone with a potent idea and will to succeed can make it big within a short span of time. But starting such a venture comes is not a child’s pay with many aspects needed to be taken care of. One of the most important ones is the design and development of a website which can handle the anticipated traffic and engage potential customers. In the year 2017 and beyond, with the help of expert ecommerce website developers, you need to come up with a website which boosts of certain aspects that are a must have for any business website. Let’s discuss 4 of them in this blog now.
- Personalized Shopping Experience
A user looks for a satisfying and rich shopping experience on the Internet every time. A person who is willing to shell his hard earned money rightly deserves a fulfilling shopping experience and it starts with an attractive website having all the relevant features. The shopping cart is one aspect that needs to be taken very seriously because if a user is not able to shop without any hassle, then everything else will have little value. A personalized cart according to the preferences of a user is what is needed.
The use of analytics tool is the way to go. Data collected through this method help businesses to identify the preferences and shopping habit of an individual so that they can offer him the best shopping experience. In this way, he will be inclined towards using a particular website again and again and that’s where you can score as an ecommerce website.
- Use of Chat Bots
With the high number of customers, there are many ways in which a firm can make sure that it is in constant contact with them. Chatbots act as customer support representatives of a website and try to solve matters related to the shopping experience the customers are having. It’s the job of the developers of a website to create chatbots keeping in mind the requirements of the website. A company may need multiple chat bots to make sure all the customers are satisfied completely. You can imagine how many chatbots working for the giants like Amazon and Ebay!
- Contactless Payment
For ecommerce websites, traditional ways of payment like cash or check doesn’t work. Use of debit/credit cards, internet banking and even bitcoins are now a norm with some websites. The point I want to emphasis is that companies like Starbucks are using contactless payments options successfully for some time now. So it’s the future of the shopping and ecommerce so you should make an attempt to apply this on your website.
- Artificial Intelligence
While most people among you will argue that applying the power of AI is not for startup or small business website, still this is a vista that is left untouched by most ecommerce websites these days. People perform common task by talking to their machines and soon shopping will be among them. You just need to talk to your developer about how to incorporate this on your website so that people using Apple’s Siri or Google’s Assistant, for example, can use your website with ease.
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