You have a coworking space business and you have a website. Now, what?
As a business with a brick and mortar store, optimizing your site for the search engine becomes a little tricky when you’re targeting the local audience.
One common example of doing this is building content around recent local news stories and mentioning the business.
Most local news stories are written between 300-800 words. Using word count tools is an awesome way to keep your word count in check.
Building content is just one obvious example. In this article, we will get into four ways to improve local SEO for your coworking space business.
WHAT IS LOCAL SEO?
In a simple and probably lazy definition of the word, SEO is a tool or a process that, when done correctly, helps you generate traffic to your site.
You can do this mainly by targeting specific keywords so that when people search for the same keyword, your site appears in their SERP.
With SEO, you can target as many people as you can imagine.
But if you are a business with a brick and mortar store, which is the case for coworking spaces, you want to target only people who are likely to go there.
Specifically, you want to target people within the same geographical area as your physical store.
That’s when you need what we call “local SEO.”
Local SEO is optimizing your site to target the local audience.
You can also extend your reach by mentioning other nearby towns.
COWORKING SPACES AND LOCAL SEO
Why do businesses need to optimize their sites for local SEO?
If there is one thing you need to know about Google, it is that the algorithm is moving towards improving results based on user intent.
That being said, when people type in the keywords “coworking space,” there can be two user intents: (1) what is a coworking space, or (2) where can I find the nearest coworking space.
As a coworking space business in LA, for example, when you optimize your site’s local SEO, it is safe to assume that Google will show your business to people searching for “coworking space” in LA.
IMPROVING YOUR LOCAL PRESENCE
Google My Business
Google My Business (GMB) is a free Google feature that allows businesses to register and submit details to let Google, and therefore leads, to know that they exist.
When you register to Google My Business, you can add and manage information such as your exact office address, business hours, events, and reviews.
Optimizing for Google My Business requires high-quality images so that your business stands out from your competition. You can take this opportunity to showcase facilities and office design in your coworking space.
Adding your local number that people can call for their inquiries helps to build a positive customer experience. This feature also puts you at the forefront as most users are using mobile devices to search for anything.
Encouraging happy customers to leave reviews on your GMB profile is also good for local SEO. This further helps Google to know better about your business.
Online Business Directories
Registering in online business directories also increases your discoverability.
Online directories maximize your chances of being located or discovered by customers.
Yelp and Yellow Pages are examples of online business directories that you should sign up for.
By letting customers see you within these directories, you can build an online reputation and make your business look more trustworthy.
OPTIMIZING FOR VOICE AND MOBILE SEARCH
It’s only a few years before Google will require websites to optimize for voice search that way it did with mobile search.
With the advancements of voice devices and voice assistants like Google Chromecast and Amazon’s Alexa, voice search is just the future that we’ve seen coming.
The competition is real with a voice search, as there will be only one search result for every user query. So it’s best to optimize your site for voice search as early as now.
One way to do this is by using alt tags in your images. Since Google cannot read images, alt tags are a way to describe your image to Google.
While alt tags are used mainly for visually impaired users, we can tell that Google is also preparing us for their new updates.
It is also important to know that there are multiple search engines that you should try to rank. Bing is another search engine that you want to rank for especially if you’re trying to reach Alexa and Cortana users.
INCLUDING INDIVIDUAL PAGES FOR THE SERVICES THAT YOU OFFER
Providing pages that let customers know about your services also puts you at an advantage.
With these separate pages, you can also target more specific keywords such as “coworking space los angeles,” and “shared office space.”
You might think of even targeting other keywords that might not be specific to coworking spaces but also relates to coworking spaces such as “recreational spaces,” “cool-looking office” and others that refer to your unique facilities.
BUILDING SITE AUTHORITY
As mentioned earlier, building content based on local news stories can help you target local SEO.
This works because you mention your specific business location.
Building your site or domain authority, however, requires more work.
One way to do this is to have citations such as backlinks. Online business directories are an example of backlinks.
As more websites link to your page, you gain more authority with Google.
This entails that, to get organic backlinks (links that you don’t have to pay for, or links that you didn’t build yourself) you need to create shareable content.
Working with local influencers
Another way to do this is by engaging with local influencers to mention your business or link to your site. They can link to your site for a fee or a free pass in your coworking space.
Other businesses offer a discount code for influencers to share for a fee.
Working with influencers also hits two birds with one stone. Most local influencers are also digital nomads who are not working in a conventional space.
Promoting your content via social media
While social media shares aren’t direct links, they extend your reach for the huge audience that consumes social media.
Social media shares also increase your website traffic.
Removing Toxic Links, Building Internal Links
Is it safe to say by now that Google loves links?
Google just loves it if it has a complete roadmap of your site.
You can do this by building internal links. It makes it easier for Google and users to navigate through your website.
Toxic links might penalize your site, which results in a lower ranking.
One example is failing to let Google index or crawl your site. Another is links that have viruses and links that are just for building backlinks.
Taking part in local events
While this does not help build your site authority per se, taking part in local events also helps you be more discoverable.
There are high chances that people will try to look for your page when they hear about you during local events.
Make sure to implement these practices to improve your local SEO for your coworking space business.