Website design is an important element of success in all industries in today’s business world. This can affect user experience, SEO results, and brand reputation. While all businesses should focus on web design in 2019, this is particularly important in eCommerce.
The biggest issue of eCommerce businesses comes from hiring an amateur design company. With hundreds of companies claiming they can create an effective eCommerce site, it is difficult to know where to turn. If you are looking for one of the e-commerce companies, go here.
Before you hire a design and eCommerce development team, it is important to not only understand what you need in design, but also know what mistakes to avoid. Here’s a quick look at the most common mistakes in eCommerce website design, how to avoid them, and how to get the best results for your business.
The Most Common Mistakes To Avoid with eCommerce Website Design
When it comes to design, there are many mistakes that you may not experience with eCommerce. These mistakes have not hurt your business in 2019, but they can also affect the future of your business.
Creating a long and complicated checkout process
As technology continues to evolve, customers want the online shopping experience to be faster and easier. ECommerce is highly competitive. This is why eCommerce businesses are always finding new ways to simplify and speed up the checkout process. That is why your eCommerce business needs to keep it small and simple. If your business uses a process that takes forever and requires your users to work too hard, it will ultimately affect your revenue and growth.
There are a few things you can do to optimize your checkout page:
- Provide the “Checkout as Guest” option.
- Distribute the one-page checkout process.
- Add a progress bar if a long checkout process is necessary.
- Avoid redirection to separate pages for shipping and payment options.
- Make sure your checkout page compliments your brand. It should look and feel just like the rest of your website.
- Avoid asking for billing information as it leaves the car. Instead, start with shipping information.
- Ensure that all fields are clearly labeled.
- Eliminate unnecessary data and distractions.
- Be upfront about shipping costs.
- Provide different types of payment options.
Your website is not secure
Security is required at any eCommerce site. It not only protects your business, but it also protects your customers. This creates a sense of trust with your brand as customers see that you value their well-being. This is why one of the biggest mistakes eCommerce businesses make is failing to properly secure their website. When Google standards changed, any website that failed to use an SSL certificate began displaying a “not secure” message in the navigation bar of the user’s browser. This is a huge red flag for customers, especially those who want to buy products online.
The solution to this issue is simple but twofold. Make sure that your web development team installs an SSL certificate on your website. SSL encrypts your customer’s sensitive information and other important data. They secure credit card transactions, important data and passwords, and logins. Once the SSL certificate is installed, all traffic between your server and the web browser used by viewers will be protected.
In addition to protecting your business and your customer’s information, SSL certificates increase Google rankings, improve conversion rates, and increase customer confidence. While installing SSL certificate your website will automatically convert to HTTPS, it is also important to display a trust badge on your website. McAfee Secure, VeriSign, PayPal Verified, and BBB Accredited are examples of accredited trust badges that give your customers an extra sense of security with your business.
Failed to create an excellent user experience
Your eCommerce UX design is important for various reasons. Most importantly, effective user experience will engage your customers and enhance your eCommerce marketing strategy. Your customers get an amazing user experience when they visit your website. This will not only increase your conversion rates, but it will also lead to better reviews and brand awareness when your audience is excited about your brand. Further, the better your user experience, the higher Google will rank your business in the SERPs.
To get started, make sure that you are using the right platform for your eCommerce business. Talk to your designer about what is the best eCommerce platform for the type of products and services you sell. Some ways to enhance the user experience are:
- Focus on amazing functionality
- Distribute an organized, clean design
- Add personalization to build meaningful customer relationships
- Simplify the checkout process
- Create customer list
- Add a search bar so that customers can easily sort through your products.
- Launch an eCommerce app
- Keep a close watch on industry and technology trends
- Pay attention to product pages, categories, descriptions and images
Making website navigation difficult
Site navigation has a major impact on conversion rates. Great website navigation will guide your customer through the sales funnel and help them complete the purchase. ECommerce website comparisons show that websites that are easy to navigate are more successful than those that are complex. A common problem faced by e-commerce businesses is that it is creating poor website navigation. This leads to greater bounce rate and frustration among your audience.
When it comes to navigation, make sure your website follows these best practices:
- Make sure customers can find the products they are looking for with minimal effort
- Make navigation menus organized, clear and easy to understand
- Use meaningful labels to organize products
- Create a hierarchy between product categories that makes sense for any audience
- Include a search option and make it easy to find
- Make top level navigation clickable
- Consider a sticky navigation bar
- Optimize drop-down menu
Product Pages Lack of Focus
Finally, many eCommerce businesses fail to achieve the results required to reach their business goals because they deliver ineffective product pages. Effective product pages can turn viewers into customers. Product pages are important because they actually get more traffic from your homepage. They are also shared more often. Because most searchers search for genuine products rather than brands, with the search engines being the core, the average user will come to product pages earlier than any other page on an e-commerce company’s website. If you fail to focus on creating effective product pages, then you are making a big mistake.
Optimize your product pages by:
- Creating Detailed Product Description
- Providing high quality product images
- Including product videos where possible
- Deliver clear and visible call-to-action buttons
- All shipping information is included
- Providing recommendations for related products
- Creating product pages that are responsive
- Include social sharing button
- Creating Pages is SEO Friendly
Make the most of your eCommerce web design budget
There is no doubt that eCommerce holds great potential for business success. According to the data, eCommerce sales in 2018 were estimated to increase from $ 204.6 billion to $ 2304. When it comes to eCommerce design and development, businesses can expect size, functionality, and cost anywhere from $ 1,000 to $ 100,000. Optimization of their website. While it may take a lot of money to invest, the return on this investment is huge!
Unfortunately, many eCommerce business owners invest enough to find out that they have designed a website that is unsuitable for their business and market. Before launching or redesigning your online store, pay attention to the common mistakes listed above and suggestions on how to avoid them.
The more you understand about eCommerce trends, the better you will prepare your business for success. Your website is the storefront of your online business. Create an effective eCommerce design and you will see your business surpass your goals and secure the future success of your eCommerce store.