Growth in businesses can be organic or non-organic. The pandemic has caused many a business to shut shop. But some businesses did grow very fast and did extremely well. There were two things common in such businesses – being virtual and quickly adapting to changing needs. Adaptation is key to surviving any adversity and these businesses have shown that.
Delivery services saw a great rise in demand during the pandemic. As the larger population was asked to stay home, a lot of items had to be delivered to the bored souls trapped indoors. With dine-in services suspended in restaurants, food delivery grew tenfold. Aggregators such as UberEats and Deliveroo saw a rise in demand for food delivery. Food is counted under essentials, so restaurants, although not allowed to open for dining, were allowed to prepare meals and send them out. Some aggregators who had started as food delivery apps like Zomato and Swiggy expanded into market and alcohol too. With market, one could order items from a store and with the alcohol delivery one could order spirits delivered to the home address.
Tinder is one of the apps that saw much more member registrations than earlier years. Dating apps became popular during this time as it was an easy way to connect with a member of the opposite sex interested in dating. If not actual sex, one could at least get some satisfaction from talking to another romantically through a free online dating site. Online or virtual sex had a high demand too during the pandemic. Again, the reason for this was the same – covid protocols. Virtual sex was the safest during the covid peak and hence people turned to online sites. Sex show businesses also went online and hence gained a following.
E-commerce sites received multiple orders during the covid pandemic. The sheer size of orders for delivery led to a delay in delivery timelines. The e-commerce platforms also encouraged small businesses and sellers to get online so they could continue their business unaffected. One main change that happened for online shopping was there were many more sales throughout the year. Every few months you could see one offer or another, attracting more customers to buy.
With movie halls and theaters closed, OTT platforms such as Netflix and Amazon Prime got more subscribers. In fact, there was a day or two when non-subscribers could watch Netflix shows and movies for free. This was of course done to attract more viewers. But the business grew exponentially due to closure of places of entertainment and movies that were to be released were now being released on the OTT platforms.
Grocery and Medicines
Almost all businesses and outlets shit down during covid except essentials such as groceries and medicines. Products such as masks, disinfectants, wipes and sanitizers were finally being bought in bulk. The prices for the same shot up in the initial stages. There were curfews imposed as well, so in order to get the groceries and medicines to the population, many private players went online. Apps came up where third parties like DoorDash would buy and deliver for you. Some retail chains also set up online apps for purchase and delivery.