The digital era is ever-changing, which makes it necessary for brands to stay abreast with the latest developments happening in the digital scenario. Every company devises a smart marketing plan keeping in view the ongoing trends and consumer requirements. As 2018 is just round the corner, it’s time that companies start working on their strategies for the coming year. Therefore, we bring to you the 5 major trends that are emerging in the digital space that every brand must consider and incorporate in their marketing plan for 2018 :
5 crucial digital marketing trends for 2018
- Visualisation will give you visibility
Visuals play a crucial role in digital marketing. There has been a tremendous increase in their usage and effectiveness in recent times, making them more important than ever. As images and videos add an appealing factor, they are being widely used to capture the attention of present and prospective customers or clients.
In 2018, brands need to focus more on providing visually rich content to their target audience in order to connect with them deeper. Though images are an effective way to rouse the curiosity of people, videos tend to intrigue even further. Over the time, brands have been able to create highly engaging videos on online platforms like Snapchat, Facebook, twitter and Instagram. As people spend most of their time on mobile phones and social media platforms, videos are a highly effective way to communicate and engage customers.
- Gain visibility through Native Ads
Native advertising is becoming one of the most worthwhile marketing methods to grasp the attention of your target audience.
We find a lot of ads that interrupt our browsing and cause annoyance. This has become the growing concern of most of the users. But, with the introduction of native ads, marketers can advertise their offerings in a quiet non-disruptive method. Native ads are a form of paid media that is ‘in feed’, including promoted tweets on Twitter, suggested posts on Facebook and the like. These ads easily blend in the backdrop and do not interrupt your scrolling. Thus, they help in building trust and engagement towards your brand.
Content marketers are increasingly using these ads to reach the potential customers and boost the goodwill of their brands. This is one of the latest digital marketing trends that is going to flourish in 2018.
- The focus should be on creating personalised and customer-centric content
As having unique content in virtual marketing makes your brand stand out from its competitors, another thing that is required to be ensured is providing a personalised experience to every customer. This can be achieved by shifting from conventional static content to dynamically engaging content.
For instance, brands should create dynamic websites, which should be further backed by smart marketing automation plans to create a unique experience for every visitor. Such websites should showcase distinct messages for both new and existing customer in order to grab their attention. Hence, customer centric content lets you build a relationship with your customers. This aspect will gain further momentum in 2018 to ensure that brands meet the specific needs of their consumers.
- Influencers can take your brand a long way
If you haven’t raised a team of influencers yet, it’s the perfect time to appoint one. As 2017 has seen the growing popularity of influencers, 2018 will witness nothing less. Influencers strive to raise the awareness of your brand along with maintaining its positive image.
An Influencer can be anyone who boasts about your brand among the masses. When a customer likes your offerings, he/she becomes the source through which you attain a positive word of mouth. He promotes your brand among his friends, family, workplace and the like. This is the most low budget way to enhance your brand’s recognition. But, in case you want to promote your brand at a higher scale, you can hire celebrities, bloggers or YouTubers for your brand’s promotion as they have a large number of followers. The best thing about adopting this marketing method is the fact that influencers can be hired on the basis of budget, scale and requirement. This makes it a economical way of promotion for all scale of businesses.
- Invest in content developers
In order to make a striking impact on distinct digital platforms, the foremost aspect is to have unique, creative and engaging content. Every brand must hire competent writers and advertising agencies for professional and high quality content, which will ensure that the communication reaches the right audience in a much deeper and personal level. With the level of competition going so high, every brand strives to make itself stand apart from the rest. The best way to achieve this is to have competent professionals who are well abreast with the latest trends in marketing. They can provide you with creative campaigns and innovative solutions that help you reach your target audience. As a result, every brand should have invest in competent content developers to enhance the presence and visibility of their offerings.
The final words
These digital media trends are all set to revolutionize the virtual space in 2018. It’s time that companies should incorporate these trends in their markets strategies. The effective way to enhance the visibility of your brand on digital platforms is to have a competent advertising agency or experienced marketing professional who can seize the growing opportunities before others. For brands who are seeking to hire an advertising agency in Chandigarh, can get expert services through various agencies operating here.