Are you planning to build a website? If you have a business, you should. A website is a must-have for all entrepreneurs.
In this day and age, though, it is no longer enough to just build a website. You need to ensure that it will reach your potential customers and to impress them enough that they will buy the products or services you are offering.
You will have to take care of the design and content of your website, and make sure that everything goes well together. After all, a well-designed website will be your first chance to introduce your business to your customers. You would want to be seen in the best possible light as possible.
So before having your website built, consider the following five aspects that you should incorporate to help you choose the best free website builder.
- Search Engine Optimization (SEO)
SEO is the heart of any digital marketing strategy. If you want more people to see your site, you should ensure that this is implemented.
It does not matter what type of business you have, you need to implement SEO to reach your buyers. If they search for the keywords that are relevant to your business and you don’t appear on the first two pages of the search engine results, the chances of them seeing your websites is very low.
Here is an SEO For Beginners guide to follow.
2. Mobile Responsive Design
More and more people are connected online today via their smartphones or tablets. They check their mails there, update their social media, look for information, and even book trips using their gadgets.
It is important therefore, to make your business website mobile friendly. Not only will it help users navigate your website, it will also keep them there longer, which increases the chance of them buying your products.
If your site is not mobile-friendly, expect them to close your website in seconds. They won’t be back and the only one who will benefit is your competitor if they have a mobile-responsive design.
- Ease of Access
Make sure that your website has all your contact information — phone number, email address, social media network — and that they are visible on all your pages and are easy to access.
Many popular websites even help their users to reach them with a single click. If the users have any questions regarding the product or brand, they can simply contact you using the contact information.
- Relevant and Fresh Content
Content plays an important role in the success of any business. It can be in the form of articles, blogs, photos, videos, white papers, and press releases, among others.
Content is important because it tells everyone — your potential customers, the search engines — that your website is updated and ready to do business anytime.
You can’t just put anything on your website, though. It has to be quality and appropriate. Always focus as well on the powerful, simple, and relevant content. You need those to bring customers into your site.
- Quality Design
Visitors to your website will notice the design first and foremost, and oftentimes, it affects their decision on whether to stay on your website or go to your competitor’s. Find the best website builder for the job.
Make sure, then, that the design is eye-catching and impressive, and at the same time, professional and well-organized. It should also be relevant. For example, if your website is about fashion, you might choose something bright and vibrant.
A well-designed business website can be the key to the success of your business. It is your first contact with your potential customers, so make sure that the design and content will be good enough to impress them and relevant enough to make them buy the products and services you are offering.
With a well-designed website taking these five aspects in consideration, you will definitely see your business soar!