Designing a Logo is not everybody’s cup of tea; it is a complicated test of a designer’s proficiency and demands years of practice to hone. The best logo designers invest their considerable amount of time in working on multiple variations before finally confining them and exhibiting the best ones to their consumer. A designer will usually perfect and refine a particular process that allows them to get great outcomes each time.
Below are the 5 key phases constituting a success road-map which a custom logo design company passes from, in all reputable logo designing firms.
PHASE ONE: EFFECTIVE LOGO DESIGN BRIEF:
As all creative processes justify, the better the brief is, the better will be the end result. A great designer may interview the customer to discover exactly what they are expecting from their logo. They’ll inquire the consumer to gather together visuals that motivate them; it helps the designer realize the desired design direction. Also, they’ll discuss the brand values and the messages as well that the client wants to express.
PHASE TWO: IN-DEPTH RESEARCH:
One of the extremely important segments of logo design process takes place before a designer even lifts up a pencil. Plus, researching about the past record of the client’s company, they’ll dig out the industry itself to discover what already exists in the targeted market. Knowing what the competitors are busy doing gives an insight into what will go well and what can get better upon. It also assures that the client doesn’t go home with a logo design that is identical to someone else’s in the market. The aim is to carve out a distinctive brand personality to oppose what exists rather than reproduce them.
PHASE THREE: CONCEPTUALIZATION:
Research done in the previous phase will be employed as the foundation of a brainstorming session. The designers will sketch oodles of rough logo design ideas before they choose the right one, in order that they can pick out the best ones. They’ll then select a few of the powerful designs and offer them to the customer for initial review. Later on, the client along with the designers will have discussion to decide together which designs to pick for refinement.
PHASE FOUR: DESIGN REFINEMENT:
This is the point where excitement starts. The initial concepts are refined, pushed and pulled till they express the message in the simplest appearance possible. The refinement phase can be the longest, as it involves a lot of to and fro about the tweaks and changes, until the logo is molded in its perfect final shape.
PHASE FIVE: LOGO COMES INTO EXISTENCE!
The polished logo design is granted in various formats so the customer can see how their logo design will appear across a choice of platforms. Once final tweaks are made, and then the client is provided with demonstration that explains the ways to use their logo and recommends standard layout, imagery, color and typography guidelines for regular marketing materials.
These were the ways a well-designed logo is born. Even if you are not a designer, yet you should be aware of the key phases that your great logo design is going through.