Whether you have decided to pursue a career in marketing, or you are still wondering about the possibilities of a marketing career, this blog will guide you through the right steps and will provide you with lessons for building a career in marketing.
The book, The Seven Habits of Highly Successful People by Stephen Covey suggests making habit of beginning with the end in mind. Take cue from this suggestion. Understand why it is that you wish to pursue a career in marketing. Is it for prospects of a heavy paycheck or challenging tasks, swift growth or enhanced skills? Whatever be your need, make a note in bold and read further.
As a field of study and a promising career option, marketing is best for people who have a strong inclination towards strategizing and identifying patterns and trends. It is a field that promises a range of interesting tasks including distinguishing potential markets for products and services, developing pricing and sales strategies, and working alongside peers and professionals in product development, public relations and sales departments.
Requirements for A Career in Marketing
To have a promising career in the field of marketing, you must either have a rich or sufficient industrial experience or a master in marketing from a renowned college. In the absence of either, there is no need to feel disheartened for there is still scope. Though that road requires struggle for you are on your own and mostly as a beginner you get a junior role in the marketing department, which could also be a field job.
Nonetheless, despite your educational or experiential background, these five lessons for building a career in marketing will help you advance in this field.
Lesson #1 – “NO” is Rather the Beginning
In the field of marketing, perhaps the most used word is no. Your customers may use this word to reject your product or service. Your superiors may use this word to decline a proposal or use this word in reply to your detailed presentation. Concisely, no is the word you may hear plenty of times. But what you should take from this is that every no is taking you a step closer to a yes.
Lesson #2 – Focus on Skills
When it comes to marketing, it is the skills that play a key role. Having said that, there are certain skills that never get old. For instance, communication skills. Other examples would be writing skills, storytelling skills and delegating skills. For advancing your career, try to find such instances or opportunities in your daily life that offer chances of enhancing your skills or practicing these skills.
Lesson #3 – Find Your Strengths and Then Use Them Often
Your strengths are what set you apart from the crowd. These are the areas that help you get the job done, and get it done better than the rest. Focus on those strengths. Then, try to form habits around those strengths. It could be writing, or presenting, or even ideating. Use it to your advantage.
Lesson #4 – Help Others When You Can
Every industry and professional within it works through the favor banks. That’s the crude reality. Favor banks operate on the basis of help/s extended to other people, or help/s drawn from other people. Either way, it is the simple debit and credit with favor as a commodity of exchange. In spite of it, you should help someone, especially when extending that aid fells within your reach.
Lesson #5 – Embrace the Industry Wholeheartedly
Marketing is a dynamic industry that keeps changing, thanks to new products, innovative ideas and fresh marketing techniques. Not only these but the external channels of marketing, especially digital channels are constantly evolving. To be on the top of your game embrace this industry wholeheartedly, enjoy your work and stay updated with the latest trends, developments and news.
Marketing is much more than creating something for people, informing them about it and making them buy the product. It is about taking cues from the hints present in the air or internet and learning about people and their preferences. It is about genuinely wanting to help solve people’s problems and finding ways of doing that through your current and upcoming products and/or services.
As they say, there is only so much you can learn from experience. Same goes for education. To build a successful career in marketing you would need a master in marketing as much as an experience in a marketing firm or marketing department of a good company.