Have you had a chance to look back on your year? What were you proud of and what areas do you see potential for growth? The marketing team at Adoni Media has revealed five tips for an epic 2020.
Tell a new story
There’s no better way to connect with your audience than to show you’re human too. Try working on a business story that shows the company values and brand identity. Could you look at reminding your customer base where it all began? Or perhaps interview a loyal customer and write a blog about it? Stories like this help you remain not only interesting and relatable but competitive.
Traditional tactics are still effective
With over 4 billion Instagram likes coming through each day, social media can be a noisy platform to communicate on. It’s definitely not a lost cause, but there’s more to marketing. So, if the digital space is doing your head in or you’re not getting the results you’re after, remember that traditional marketing techniques are still helpful when used correctly! After all, people will always be drawn to things that are catchy and fun. Tools like chat, email, texting and podcasts can help you keep your personal touch. Marketing strategy should be built on human connections.
Update your chatbots
Chatbot is a computer program designed to simulate conversation with human users over the internet. Chatbots have been around for a while now, and in 2020, they are expected to be clever enough to answer all standard queries, and more importantly transfer the more complex questions to the relevant team members in seconds. By improving your chatbot technology, your customer satisfaction levels should rise accordingly.
Get in touch with the seasons
One of the best ways to keep your social media content dynamic is to post content that’s timely and relevant. Be guided by the four seasons of the year. Plan for key dates such as holidays, major sporting months and anything relevant to your customer base – the “New Year Resolution” topic is always a great twist to put on marketing efforts at the beginning of the year. Finally, thinking of the different seasons can help you target specific buying personas – resist the urge to appeal to everyone!
Know your numbers
Make sure you’re assessing the business’ financial transactions such as purchases, sales, receipts and payments. In addition, look at your accounts receivable and creditors’ invoices. Are your suppliers and accounts payables (AP) paid? Use this to guide your marketing strategy.
Get in touch with the Adoni Media marketing professionals in Spring Hill for helpful advice on your 2020 marketing strategy.