As a business owner, getting a new website designed is very exciting. But you’ve just forked out thousands of dollars with this flashy new online presence, so why should you have to keep paying more, right?
Unfortunately this is the attitude of many business owners but it is one that can hurt your business if you don’t change it!
Just like any software, websites require regular maintenance to ensure they keep functioning properly. Sitting and doing nothing once the website is launched is similar to buying a new car and not bothering to get it serviced. Without oil changes and other enhancements, you wouldn’t be driving for very long before you experience issues!
A website isn’t just “set and forget”
Your website is one of the most important tools for your business, and it’s crucial for it to always be live, available for customers to view, and showcasing your business at it’s finest.
If you aren’t carrying out monthly maintenance, you could actually be losing money! If a potential customer arrives on your site and it takes ages to load or has other issues, they won’t stick around. And the longer you leave your website without running software updates, the more chance these issues will arise. Many website owners never take a look at their website to see how it’s functioning. Overlooking website issues or downtime can really hurt your bottom line.
The Benefits of Website Maintenance
There are an array of benefits to maintaining your website and unfortunately a high percentage of owners don’t realise this.
Faster loading time – Keeping your software, theme and plugins all up to date will ensure the website loads faster. And we know first hand how important this is for retaining someone on a web page.
Reduce the likelihood of hacking – Many of the updates released are to “patch” security holes and make the website more secure. If you don’t install these then your website is more vulnerable to hacking. And a hacked website will cost a LOT more than the monthly maintenance fees. Read more about hack protection tips.
Maintain compatibility – Web hosting servers and internet browsers are also constantly bringing out new updates to their software as technology evolves. If you don’t update your website, the likelihood of incompatibilities increases. This might mean fonts not displaying properly, certain plugins not appearing. Whatever the case, it will turn off your audience.
Can I Do The Maintenance Myself?
As a website owner, you are free to perform the website maintenance yourself. But then you have to remember to login regularly and run the updates. If you’re not IT savvy this can be tricky. And even if you are, what happens when something goes wrong?
Getting your website maintenance performed by professionals gives you peace of mind knowing it will be done properly. Plus it frees up your time to spend doing what you do best, running your business!
What A Website Care Plan Provides
A website care plan will take care of all the maintenance for you. This generally includes:
- updating the software including theme and plugins
- backing up your website to a secure third party location
- monitoring your website to ensure it stays live
- maintaining high level security and blocking threats
Going back to the car analogy, it might seem smart to lift up the bonnet and try and touch up the engine yourself. But with so many moving parts, why take the risk? Save the hassle, free up your time and avoid massive costs when something goes wrong by investing in a website expert to keep your online presence functioning at it’s best.