It is important to note that designing a stunning website is a hard task that requires a ton of creativity and software knowledge. Before we can get started, however, we need to have a thorough understanding of what the client wants, which can sometimes be difficult to put into words. The good news is that we’ve got you covered – here are the 5 things that a web designer needs to know before they can start work on your online masterpiece.
- What is the website for?
This is the most important question that needs to be answered. If we don’t know what purpose the site should serve, we cannot create one that is as effective as possible. In order to answer this question, you will need to take some time to think about who you are and what the core values of your business are. Then, you will need to figure out how to put this into words so that you can explain it all to us.
- Who is it for?
Along with your business goals, you will also need to determine who your target audience is. To make this question easier to answer, ask yourself who will visit your website and what do they want to get from it. If you’re still struggling, the good news is that we can help you to determine the different market segments that you are targeting. We will use this information to ensure that the design appeals to the right people.
- What do you know about SEO?
Many people operate under the false assumption that by simply building a website, everyone will be able to find and interact with it, meaning that traffic will automatically increase. The site must be search engine optimisation (SEO) friendly, as this will ensure that it appears on the first page of search results, increasing the likelihood that people will find you. Failing to incorporate optimisation will result in no exposure.
- What kind of content do you need?
Always remember that content is king. It will help to define your brand personality and provides your audience with information, all of which combines to make you money. But what is content? Text, photos, logos, taglines, etc. Think carefully about each of these elements and then let us know what you have and what you need us to create for you. We can help you to create a consistent identity across the board.
- What is your budget?
Many business owners are more concerned with how much a website is actually going to set them back. Generally speaking, it will take longer and cost more than you think. Whilst it is possible to find a cheap option, it’s important to keep in mind that the end result will look cheap, too. Keep in mind that a web presence is a long-term investment in your business and its future, so it should be treated as such.
Building a simple website might seem like child’s play, but it’s important to note that one that works seamlessly will require complex programming. There’s a lot more to it than simply understanding the colour wheel, keeping up on design trends and knowing how to use white space. In a nutshell, you need to share all of the information we’ve touched on above with us so that we can discuss the best way to approach your design experience.