Choosing the best company for your marketing purposes isn’t easy. But with these five tips, we hope at least to make it a little less daunting of a prospect:
- Resist the Urge to Google Your Way to the Top Provider.
It’s easy to fall into the trap of thinking that anyone offering SEO in Australia will be applying their own methods first to their own website. With that logic, finding the best SEO provider in Sydney should only be a matter of typing ‘best SEO in Sydney’ or even ‘Sydney SEO’ into a search engine. Unfortunately, it rarely works out this way.
As is the case with any competent service provider, the focus is on the client. Most small to medium-sized SEO firms simply don’t have the time needed to work relentlessly on their own rankings. Fortunately, they don’t have to, as their clients often provide them with a seemingly endless stream of referrals.
- Have a Look at Their Portfolio.
Following on from the previous point, a competent SEO company’s portfolio is likely to speak for itself. Ask them for a short list of clients that they’ve been working with long enough to yield results, and then try searching for those clients’ products and services with Google, Bing and other major search engines. If they’re consistently ranking well (say, on the first page) for major keywords and phrases, then it’s safe to say that the SEO company knows what they’re doing.
Of course, there are all kinds of variables at play. The keywords you’ve chosen may not be the ones they’re optimising for. Likewise, intense competition in some cases can mean that appearing even on the second or third page is still a feat worth recognising. Do have a look at how their clients’ sites perform in searches, but keep an open mind with the understanding that there are a lot of variables at play.
- Be Wary of ‘Secret’ or ‘Proprietary’ Methods.
One of the trickier aspects of SEO in Sydney (or anywhere else in the world, for that matter) is that there is no definitive, tried-and-true approach to ranking for a particular set of keywords. Instead, a variety of techniques and strategies must be combined for a more robust effect.
This means that no one in the world – except for maybe a privileged few designers at Google – could tell you precisely what it takes to dominate the rankings. The best SEO agencies understand this, and they approach their task as a discipline that must be practised and mastered over time. The only way to produce consistently favourable results is through consistent hard work.
Even so, some practitioners will tell you that they’ve ‘cracked the code’ or that they have a top-secret technique that guarantees better results. If true, they’re almost certainly up to black-hat antics, in which case their work will yield impressive short-term results and a more disappointing mid-term slump once the search engines catch on and start blacklisting their links.
- Be Wary of Discount Providers
There’s no reason to pay more than you have to for SEO services. Even so, there are reasonable limits to how much you should (or shouldn’t) pay. More prominent providers who work for top clients can get away with charging more. Their methods are clearly effective, underscored by the loyalty of their high-profile clients.
But discount providers simply cannot afford to do the legwork needed to get their clients’ websites off the ground. If the deal they’re offering sounds too good to be true, then it probably is. They’ll provide you with a service (i.e. some busywork), but the results will be mediocre or non-existent, and the fact that you paid anything at all for this ‘service’ will be unfortunate.
- Choose a Provider You Can Build a Relationship With
In today’s digital world, it’s all too easy to book the services of an SEO provider located halfway around the world from you. Technically speaking, a professional would still be able to deliver the same results from such a distance, but this isn’t what you need as a small or medium-sized business operator.
Instead, look for local providers who are familiar with the region and – even more importantly – with your target clients. Part of building a strong SEO campaign is getting inside of your target customers’ psyche:
- How do they phrase their search queries?
- When and why do they search for specific information?
- Do they conduct searches with a desktop or mobile, or do they search by voice on the fly?
The ability to answer these questions is – at least in part – a result of knowing your target customers. The closer your service provider is to them, the more easily they’ll be able to get into their heads.
If you’re searching for the top SEO company in Australia, look no further than Smart Traffic. Get in touch with us through our contact form to learn more.