Another festive season is fast approaching in India. These promotions give the opportunity to get new customers, attract existing customers and overall increase the image and reputation of your brand. So, is your ecommerce shipping solutions well prepared to handle this increase in traffic and ensure a smooth shopping experience for your consumers during the peak season?
If you have been running an online store for quite some time now, then you very well understand the importance of effective logistics management for your ecommerce business. An efficiently running logistics department can also be a competitive weapon for online sellers. Efficient delivery service and supply chain management can make you stand apart from the competition. That is why along with attractive offers and discounts, you should be well-prepared with a reliable ecommerce courier service for your business.
While hassle-free and smooth deliveries can increase customer satisfaction and brand loyalty, failures in deliveries can have a serious negative impact on your brand reputation – especially during peak season. Therefore, your logistics team should be well prepared and trained to smoothly handle the rush of orders during promotions and peak seasons. This includes your in-house shipping department along with your third-party logistics partner. An efficient logistics partner can help you manage the rush easily and make the whole process simpler for you. Moreover, an experienced ecommerce shipping solution can also guide you on how to improvise your business operations to accommodate the increase in traffic and sales.
Since the general public will already be in a festive shopping spree, such promotional offers will definitely bring more traffic to your online store. However, in order to make sure that your customers have a complete shopping experience with your brand, it has to be ensured that your customers receive their orders correctly and on time. This can be achieved with the help of an efficient and experienced ecommerce courier service. However, depending exclusively on a single courier service for your ecommerce shipping during peak season can cause higher prices and slower deliveries. Moreover, it can also result in creating unsatisfied customers who may be eager to shift to other online stores for a better shopping experience. That is why it is important to make sure that you pay attention to your ecommerce delivery services to ensure customer satisfaction.
The prime factor in handling efficient deliveries during the festive season is to rely on a logistics aggregator platform that will provide you with the opportunity to compare different ecommerce shipping solutions in India for a single product and consequently find the best option for shipping. This way you will get access to multiple courier services in a single view. In just a few clicks you can not only compare different prices and delivery dates that are offered by different shippers but also choose the most affordable and convenient options for your business. In an efficient aggregator platform, you can also split a multi-product order and assign the most cost-effective vendor for each individual product. That way, you not only save your money, but also get an efficient delivery service for every shipment.
Here are 5 tips to get the best out of your ecommerce courier service during peak seasons:
- Offering multiple delivery options
Now that every major ecommerce brand in India offers multiple delivery options to their customers, it has increased the expectation levels of the audience. On the one hand, there are customers who expect free shipping for every product, and while on the other hand some expect faster deliveries. In order to gain customer trust, provide different delivery options to the customer and let them make the choice. Here are a few examples of the delivery options that you can offer the customer:
- Free shipping within a threshold value: One of the most common promotions offered by online sellers, this option also encourages the customer to shop more on your site. This way, the cost of shipping for your ecommerce shipping solution can be easily mitigated through the additional sales. Simply put, it’s a win-win situation for everybody.
- Offering different delivery dates with variable pricing options: If your customers are keen on faster deliveries, then they may be willing to pay extra charges for speedy delivery. However, if the customers are not in a hurry to receive their order, then they will definitely prefer a date that provides them with zero shipping charges. Comparing multiple delivery dates and costs from different ecommerce courier services through a single logistics aggregator platform can make this process easier for your online store.
- Automated logistics
Advances in technology have simplified logistics processes to a very large extent. For instance, automation in logistics management through technological intervention can help in ensuring faster deliveries with minimal errors. With a state-of-the-art logistics aggregator platform as your shipping partner, you can easily access multiple courier services in a single view. This way with an advanced shipping solution you can compare the delivery times and prices for each ecommerce shipping solution and make an informed decision. Automation of logistics can also help you save a lot of time and money. For instance, you can get all your orders synced into the logistics platform without any manual intervention, split a multi-product order into individual orders and assign different shippers for them – automatically. Minimal manual intervention not only makes the task simpler but also reduces the chances of errors.
- Transparent logistics management
Irrespective of whether it is peak season, you have to make sure that your logistics management is transparent. Transparency in your logistics and ecommerce courier service will help you keep track of all your orders in real time. Moreover, you can get information about the movement of your shipments and share this information with your customers. This not only increases the trust they have in your brand but also improve the reputation of your brand and its delivery services.
- Multiple payment options
For a successful online business in India, multiple payment options is imperative. These include payment through debit/credit cards, internet banking, digital wallets and cash on delivery. Of these, in order to provide the cash on delivery payment method, you have to rely on an ecommerce shipping solution that is equipped to provide card/cash delivery options and full support for COD payment cycle. COD is necessary for the Indian market as it is still one of the most preferred modes of payment in India.
- Expand your reach
Festive seasons are a great way to acquire new customers and capture new markets. Especially with a logistics partner that can help you attain that. Look for a shipping solution that gives you access to a wider region. This way, you can ensure that you reach out to customers over a wider base and expand your business.
We hope that these 5 tips will help you to easily handle the surge in traffic and sales in your ecommerce shipping this peak season. Remember, with a reliable and efficient logistics partner, your entire shipping process is not only simplified but also easily managed.