Online shopping is booming with more and more people turning to the internet when it comes to making a purchase. With the amount of online competition, you need to make sure that the ecommerce website for your business is spot on so users hang around to complete their purchases. Let’s look at how you can turn browsers into buyers by including certain features in your ecommerce website design.
1. High quality pictures
Grainy, unprofessional product photos just aren’t going to cut it these days. Invest in quality, high resolution pictures on your ecommerce website and include multiple pictures of the same item. Think multiple angles or pictures of your product in real life applications. Always include a zoom in feature – people love having a close look at what they’re buying before they commit!
2. Product reviews
If a potential customer still isn’t convinced about a certain product, real customer reviews can make a big difference. Encourage customers to leave reviews for products via a follow up email and make sure you include them on the website. Although you probably have customer service available to answer questions, people tend to trust customers who have already made a purchase.
3. Trust signals
Even though online shopping is common, users still like to be assured that their personal information (not to mention credit card details) are safe. Clearly display trust signals on your ecommerce website which confirm the security measures you have in place. If there are no trust signals in place, a user could easily click off in search of a safer alternative.
4. Fast checkout
When it comes to the checkout, the quicker the better. Make it as easy as possible for users to complete their purchase. Make sure you have a fast checkout or guest checkout option so customers can make their purchase without having to create an account and have the purchase finalised in as few steps as possible. If you make it too hard, people will abandon their shopping carts very quickly.
5. Easy payment options
You need to keep up with the times when it comes to payment options. Although you should always include the option of entering credit card details directly into your website, also consider including payment options such as PayPal which is a quick and easy way for customers to complete payment. Including options such as PayPal means users don’t need to enter credit card details and are using a method they already trust.
6. Display shipping costs
Although people love online shopping, a concern is often how much it will cost to have the items shipped. Have shipping estimates clearly displayed on the website and provide a shipping cost early on in the checkout process. If possible, offer free shopping for purchases over a certain amount as this can be a major incentive for customers to decide to add on additional items.
Dilate Digital provide ecommerce website design Perth and will help you create a functional, attractive online shop. We provide affordable, easy to use ecommerce platforms and are available for any technical support along the way. Let’s get started!
If you’re looking for professional e-commerce web design, speak to the talented team at Dilate Digital today on 1300 345 283.