By now most companies know the value and importance of having a website that they can use to interact with potential clients and service existing ones. The problem that a lot of companies run into is that they have created websites that are ineffective, which can be harmful to the success of their company. Knowing how to create a successful website is key to driving traffic to the company and being able to interact with clients in a personal and impactful way.
1. Make Sure That the Content Is Relevant and Easy to Find
One problem that a lot of companies run into when they are setting up a new website is that they are not strict on what information goes on the page. A website needs to clearly communicate the message that the company has to offer, be reflective of the brand, and also be easy for clients to find. Spot-on blog posts that are search engine optimised are key to companies running successful websites.
2. Make Sure to Include a Call-to-Action
Another important factor in great website design is that the website needs to include a call-to-action, and not just provide information for guests and visitors. While someone is on the site and is reading about the company is the best time to reach out to them and engage them even more. Asking them to sign up for a newsletter, to call for an appointment, or to stop in and talk to someone in person is the best way to ensure that they will follow-up after leaving the website.
3. The Design Must Be User Friendly
Great website design doesn’t just look nice, it also must be easy for users to navigate and to understand. It doesn’t matter how wonderful a website looks if users can’t understand how to find the information that they need. This also means that websites need to be optimised for viewing not only on a desktop or laptop, but also on mobile devices.
4. The Visuals Need to Be Eye Catching
Part of understanding WordPress development and making the most out of a website is making sure that it will grab attention. Visitors to the website will often quickly navigate away if they are not immediately engaged. For this reason, focusing on the appearance of the website and how eye catching it is, is very important.
5. Contact Information Should Be Easily Spotted
Most people don’t want to spend a lot of time looking for information that they need when they are on a company’s website, which is why having contact information clearly visible on a website is so important. This will ensure that clients or potential clients can easily reach out to the company if necessary, and will reduce the stress that they may feel when looking for contact information and not being able to find it.
6. Don’t Get Too Fancy
It can be easy, when working with someone who specialises in WordPress development, to create a company website that is too flashy and bright. While company’s want and need to stand out from other websites on the internet, sites with too much action, pop ups, and bright flashing ads will be more of a nuisance than something that visitors find helpful and interesting. Keeping it simple is usually a better decision.
Website design can be stressful for many companies, but spending time and effort to create a great website that is easy to use, clearly provides information about the company, and includes a great call-to-action is important and will help to improve the success of any company. These six factors are key to making sure that a website not only looks great, but represents the company in a great light.