Marketing is the essential part of running your business successfully, but the marketing strategy should be effective enough to drive the maximum traffic towards your online business. There are many cost-effective marketing tools available which will help you boost your business publicity among the people and attract new customers. Here are six marketing tips you should track in 2019:
1. Use Social Media:
Social media is one of the most effective marketing tools that is creating a fortune for many small or big online and offline business, and it’s free up to some extent. If you effectively use social media for marketing your product and brand, it will increase your brand presence among a large number of an audience using social media platforms.
For best results, business owners must do some research about which social media platform will bring more business to them and which platform is frequently used by your target audience to set up an account there and regularly post appealing and relevant content to drive online traffic. Make sure the content you put on your social media post is professional, and it’s presenting your business accurately.
Whether you own a small or large business, you must consider starting your own business blog as it has a great ambiance on your business, to drive online traffic and to improve your search engine ranking. Having a business blog with interesting, relevant and informative content will make it easier for people to discover and know the details about your brand and its products/services before buying them. Keep your blog posts up to date and promote them through social media accounts to gain customers attention and keep them engaged.
Networking is the most effective and only one free marketing tool that every business has access to gain customer attention and engage them for free. Networking evolves the opportunity for business to spread brand awareness and build a relationship with your customers and you can start networking through Facebook live videos, posts, local events or even a LinkedIn. If you want to keep a track of your business connections, you must have a LinkedIn profile and also build new connection and grow your network. Networking can bring more potential customers from word of mouth spread by your loyal business customers.
4. Ask for Reviews:
Businesses need to understand the worth of customers reviews on their social media pages and websites; it is another indirect marketing tool that will help you gain more new customers because of the better reviews of your satisfied and happy customers. According to statistics, almost 90% of the customers read the online review before visiting the business stores in person and almost 88% of trust online reviews and in person recommendations and 72% customers are more likely to buy your products/services after reading a positive review.
5. Sponsor an Event or make donations:
By sponsoring an event, you can build your brand name and the exposure will help you increase your business awareness among a large number of audiences. In the same ways by making a charitable donation from your business profit will have a very positive impact on the customers and it will make influence their buying behavior when they find out the part of their spending is going to a good cause it will prove to be beneficial to increase your brand awareness and profits.
6. Discount offers and sales promotions:
The discount offers and sales promotions can drive maximum potential customers towards your business to make unplanned purchases in order to get the benefit of buying a product at less than its actual price. These offers spread like fire, and it improves your brand publicity and helps you generate revenue.
Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares her bright ideas on https://squareship.com.