If there’s one thing everyone should keep in mind when it comes to their website, it’s that it has to be neat and clean, or else it’s simply going to look crappy. Your website is the front-end to your brand and should be designed with an eye towards improving the overall user experience. If your site isn’t flawless and a site visitor or potential user doesn’t like it, then they’re unlikely to make a return visit.
To be perfectly clear, you’re not giving prospective customers everything they want at one go. But, what you should be doing is giving them all the information they’re hoping to get in order to make a decision. This is a process that you’ll need to establish early on in the development phase.
If you have a small team, your primary responsibility should be to build a website and get it in working order. But, don’t overlook other aspects, like online marketing. Here are the six things you should never do with your website.
Use Spammy SEO Methods
Search engine optimisation (SEO) is a highly effective, free process, but using spammy SEO methods doesn’t improve your site’s visibility. Some people know the tricks SEO is all about, but they still choose to ignore them at their own peril.
Inherently, SEO consists of a number of different points of emphasis. First and foremost, you need to stick to the rules as stated by the standard SEO training manual and list the keywords/catalogues the search engines and users will look for. You will need to include sentences of information that capture the thinking behind the query and create an authoritative, readable, and highly insightful site.
This is the foundation of a good SEO, but don’t think these steps are completely away from tactic. You’ll have to ensure you’re aligning your SEO with your overall brand philosophy to ensure your site’s ranking and performance.
There’s no need to spend big bucks on a self-proclaimed tool that guarantees an interview with the FBI if you can get that same data for free. CAPTCHA is a phrase-based verification system that’s only useful to the curious user who’s searching for a specific term.
The best use of CAPTCHA is to ensure your website’s visitors don’t get lost in the graphics of your site. If they try to navigate a custom, highly-produced website that has no sense of purpose, you’re giving them a reason to delete your site in order to move on to their next destination.
Include Maps With Flash
Maps can be tremendously helpful when it comes to marketing and promoting your company. But, rather than providing a simple, user-friendly, and clear map of the world in which your visitors can explore, use poor mapping tools that will cost you dearly in the long run.
Use Mobile Space
Mobile usage has grown exponentially in recent years, and almost all businesses, especially those in the mobile space, are relying on it to grow their businesses. And, mobile sites are becoming the way most consumers browse online, while retaining their browsing habits on desktop and laptop computers.
Unfortunately, if you’re using a mobile site that uses the mobile phone’s screen real estate, then you’re effectively throwing away potential visitors who may be more comfortable on a small screen.
Be careful what you put on your mobile site, and give a large part of the page to text instead of pictures and images. This can save a great deal of screen real estate, especially on mobile devices.
Make a Manageable Content
Content is king and content is king again, and developing a quality, concise, and useful content will put your site on the map. The number one reason why people don’t come back is because they were confused, confused by your content, and therefore unsubscribe.
Content is everything and it’s easy to confuse with more complex ideas. It’s best to keep all of your existing and prospective customers at a minimum level of understanding, and keep all of your experiences in an organized, organized, and easy-to-navigate format.
Use a Poor Content Model
People have less and less attention span today, and most people are now addicted to consuming information. The important thing is to develop a content platform that is highly relevant and interesting to the end-user, thereby maximising their time spent browsing and connecting with your brand.
Looking to personalize your brand? Check out our website to get advice and tips on creating compelling content for your brand.