The truth is that search engine algorithms right from its inception have been ever-changing. This effectively means that website owners are required to stay current on the latest SEO marketing trends or lose out to competition. With changes being introduced in technology, the way how humans search is also witnessing drastic change. Different criteria are used by the search engine crawlers to rank the site.
7 SEO marketing tends to follow in 2019
- Quality content more significant than quantity: Content quality is the main focus in 2019 and one of the major updates in the Google search algorithm. Although backlinks are crucial, the truth is that Google is becoming more sophisticated, especially when determining the content quality of the site. The content amount produced is equally vital. Quality is to be given more emphasises than before. Special attention is to be paid to on-page SEO. Sophisticated crawlers are increasingly paying special attention to page optimization, user-friendly URLs, linking, and internal structure.
- Consider search engines besides Google: Content needs to be optimized for Google as well as Amazon and Apple search engines. The most valuable of all public companies in the world is Amazon. This means anyone having a product is to conduct keyword research in Amazon. Apple’s Apple Store has been gaining significance to drive traffic. Mobile search’s future is predicted to be the Apple Store and not Google. Discussing with SEO marketing agency India can help to know more.
- Voice search no longer considered a novelty: The advent of the latest technology like Alexa, Google Home and Siri, voice search is presently representing around 20% of the total mobile search. By 2020, it is expected to touch 50%. Voice search optimized keyword integration is among the top trends this year. Often, voice search keywords can be more colloquial, shorter, and in question or command form
- Rankings and UX will get affected by site speed: This year will also witness increased website speed. It is essential to determine how fast the website is. Mobile first index policy of Google has made speed all the more important. Website speed is related directly to the enhanced user experience. Nowadays, similar importance is attached by Google crawlers also. Loading time should be lesser than a second. To ensure the same, it becomes essential to hire SEO expert India. Faster the website, higher the Google rankings.
- Structured data more crucial: To organize site data, structured data can be termed to be an overarching term. Information that is included within the site’s meta description, for example, is structured data. Again, the knowledge graph found on Google’s right-hand side is another type. The purpose here is to help search engines to crawl the site much faster and easier. Hence, whether including more details about the content or online reviews, structured data definitely is among the top marketing trends which when used can help Google to classify information in 2019.
- Use linkless mentions: Linkless mention is considered, where the brand gets referenced without getting attached with a link. Backlinks are crucial to search engines as it uses them to ascertain content quality. This year, linkless mentions are to be provided more weight, due to it being more genuine, unlike that of paid links. At the same time, social media mentions do play a significant role to evaluate website quality.
- For Google & further: Google rankings are what are being vied by almost every business across the globe. However, Google algorithms witness regular changes and technology related to search is likely to evolve with time. Mobile is considered more important and has a ripple effect. The content needs to be optimized for Apple’s algorithms and to follow mobile updates of Google to prioritize structured data and speed.
Above all, the website’s goal needs to be found appealing to all its audiences. Having better content, it is possible for the site to enjoy higher Google rankings.