In this electronic era, video sharing is a quick and easy way to communicate and develop deeper connections with your audience. Speaking to camera and addressing your audience directly is more important than ever, and getting it right will mean you will win your audience’s engagement over your competitors. Below are some great tips on how to address the camera which will make your videos more genuine and appealing: Important if you’re an influencer across social media, or creating corporate videos in your workplace
Ok enough of the intro, now to the tips;
- Get Your Audience’s Attention Right From the Very Start.
Your first few seconds of the video are essential to keep people engaged. To make your video stand out, you’ve got to involve your viewers right from the beginning by being genuine, personable, and energetic.
- Keep Your Posture Positive and Grounded.
As much as possible, don’t slouch and stand with your shoulders back in an upright position. Avoid unnecessary movements and keep your feet grounded on the floor. The focus of the audience is on you and what you are saying. So if you move around too much, the main points in your video would be much harder for your viewers to take in.
- Know What You’re Going to Say.
If you really want your video to appear clean and professional, it is better to get an understanding of what you are going to talk about before you get started. A script is not really required, but getting a bulleted list of the main points you’ll be discussing will help everyone in front of the camera stay on track.
- Only Have The Required Individuals On The Set.
It’s already a difficult challenge to be filmed. Having more people around would just cause you to become more uncomfortable. To offer the most relaxing atmosphere possible to yourself or your colleague, ask everyone who is not needed in the shoot to clear the place.
- Don’t Be Overwhelmed By The Equipment.
Producing videos involves a lot of equipment such as cameras, microphones, and lighting, which can often get daunting. Try zoning in on one place while you’re in front of the camera, blocking out all the noise and additional equipment in your surroundings.
- Be Lively and Full Of Energy.
Would you want to watch a video, listening to a dull person who seems like they would rather be someplace else than where they are at the moment? Making your videos more cheery and enthusiastic creates an optimistic feeling on your viewers about your brand and your message.
- Smile and Try to Enjoy the Process.
Try to loosen up and relax, and don’t act like you are stressed out. Smiling is a perfect way to make you appear more relaxed on camera and interact positively with your viewers. When your audience sees you smiling, they will also tend to feel good, and become even more open to your message.
If you are not satisfied with certain video shots, you can always have them deleted or re-taken. And if you are really struggling to feel confident, then try and get yourself in the right state of mind before you start shooting the video.
Pixel3 Video Productions, a video production company based in Melbourne Australia, provides a wide range of videography and video editing services. They are committed to developing inspirational stories about creative people and their passions. You can visit their website to learn more about what they offer.