Twitter is one of the fastest rising social media channels today. As of 2018, it has 326 million monthly active users. But despite its growing popularity, many businesses are still hesitant on using the channel for marketing purposes. In this article, we shall take a look at 9 reasons why your brand should be marketing on Twitter.
- Give your audience product updates
More than 7 out of 10 people who follow brands on Twitter do so to get updated about products. They will be notified when you launch new products. This is the perfect time for you to get into twitter so you can promote your products to an engaged audience. To be more effective, you should put a lot of high-value informational posts.
- Get updated with industry-related conversations
With Twitter, you do not only get to update people about your product but also you get updates about what is happening in your industry. Your competitor might be on the platform which means that you could be missing out on potential customers. You can use a tool like Social Mention to keep tabs on brand or product mentions and keep yourself updated.
- Twitter use is poised to increase
More marketers are set to join Twitter compared to Facebook. This means that more conversations and updates will take place on Twitter. If you are not on the channel yet, more of your competitors will be connecting with potential customers on the platform.
- Twitter drives short and long-term sales
72% of Twitter followers are likely to make a future purchase after following or engaging with a brand. The fact that they followed a brand on Twitter only means that they are interested in following the product and will likely connect with them by reading and engaging with Tweets and keep the brand on the top of their mind. It is truly worthwhile to get twitter followers for free. Revenue per visit from Twitter is $0.62, according to Adobe’s Social Intelligence Report. Although it is not much compared to Facebook, Twitter can still be a significant source of traffic and sales.
- Twitter users are more likely to shop online
If you want a piece of the online shopping market, then Twitter is the right platform to reach them. According to statistics from Big Commerce, Twitter users engage in online shopping 6.9 times a month compared to non-users. However, you should back up coupons, deals, and incentives with a stream of valuable content so you can move users into your online marketing funnel.
- Customers are looking for coupons and discounts on Twitter
One reason that people follow a brand on Twitter is that they want to receive special discounts and deals. This is very applicable to the millennial market, 85% of which follow brands on Twitter for coupons. Whether you are targeting millennials or not, offering exclusive coupons can be a great way to engage with customers and generate sales.
- Tweeting can help make your brand visible in search
With Twitter announcing that tweets will appear in relevant Google search results, posting updates about your brand increases the likelihood that your brand will appear on the first page of search results. It will not only increase the visibility of your tweets but also increase followers, engagement, and click-through to your site.
- Twitter offers public, real-time customer service
Twitter can be a platform for providing real-time customer service to your followers. If they have questions or feedbacks about your brand, you can immediately address them on Twitter. Addressing negative comments on a public forum can be disconcerting. Aside from that, you can show your commitment to customer service on your Twitter account.
- Twitter can be a lead magnet (when used right)
Twitter can be an excellent platform for generating leads. When done right, it can be a good way to create and nurture relationships. Twitter should not only be used as a channel for broadcasting your message. There are many ways you can use Twitter for lead generation.
When used properly, you can use Twitter to effectively promote your products and services in the network. These are 9 reasons you should leverage and capitalize on the power of Twitter as a marketing tool. Your competitors are using it so there is no reason you should not.
Raul H Powell
He is the content developer and freelance writer. He writes a lot of article on his carrier. Recently he is working with viraltwitter as a content developer and a writer. He has expertise in writing an article on various types of an online tutorial. He also wants to promote such kind of work to develop the skill.