One of the common problems that yoga teacher’s face is how are they going to attract more students? Many times people feel that they are doing everything right by offering the best yoga classes, offering modifications and that their sequencing is on point. It doesn’t imply anything if the class doesn’t have any pupils to teach. So if your following is lacking, it is mainly because of the obscure promotional strategies.
As a yoga master, digital life can be slightly unusual if you have just started. But with time and a little how-know, you can very soon be filling up your yoga classes. With a few marketing strategies, you can also fill yoga classes, fill your yoga workshops, and can also build long-lasting connections with the students. However if you are too engaged to focus on these aspects, it’s always a good idea to let a yoga marketing agency take care of the same.
Digital marketing can do wonders if you know the right keys and strategies of it. So, here are 7 tips to follow to fill your yoga classes.
- Become socially active & visual
You can always take help from various versatile free graphic designing apps and start playing with templates, design tools, creating logos, and showing all your creativity for your blog, website, and social media. Not only you can create according to your style and forms, but also you can change anything, anytime you want. You can also add inspirational quotations or a strong image with a message to promote your yoga classes. These kinds of apps are super easy to handle and are something you can use daily. The designing apps are the best way to begin generating designs for your yoga classes so don’t be hesitant of experimenting, instead let your creativity flow. Also, choose the app, which is easy to operate and also serve your ideas well.
- Make a yoga website
It may seem like a huge job, but it is not as hard as it appears. You can begin with a simple homepage website that covers your teaching styles and teaching schedule so that people can directly book your class accordingly. And from here, you can expand your website with the time that could include information like, your yoga journey till now, how you help your students, pages of private and corporate yoga sessions, events such as workshops and retreats. Also, remember to keep your website spacious and simple to access, so that people can easily navigate it.
- Start with the blogging
This is where most of the students will get drawn. Blogging has various advantages to it, from driving students to your yoga website to reading your blogs to creating full knowledgeable content for your website stuffed with important keywords that will show up at the top in the search engine. You can also present your work on other yoga lifestyle websites as a way to enhance your visibility and get new readers to your yoga website.
- Make use of video content
You must have noticed that videos are the shortcuts to the introduction of things. So you can also use this way by posting a full video of your yoga session to show people how you teach your students. You can also choose to go live on Instagram and Facebook while taking a class or even self-practicing yoga session.
- Make a Facebook business page
Many yoga teachers use their personal page to promote their yoga sessions or workshops. But what they don’t notice is that there are only a limited number of family and friends in their account and also they can’t take benefit of the versatile features that are only available on the business profile. The business profile will not only help you in promoting your page through business ads but you will also gain insight on your followers.
- Capture great moments
Keeping yourself visually active and also your followers engaged in your profile is a good thing for your yoga business. So you should get used to capturing moments throughout your yoga sessions or day, you can share the best out of all on your social media to create a bank of your work. Also to inspire people, you can post smoothie recipes, post-yoga glow, open-air yoga practice, walk in the park and whatever you feel sharing with your followers. The essential thing is to keep snapping and collecting photos as much as you can to post regularly.
- Know your followers
The best thing about going digital is that anything can be traced, backed up, and tracked. So start knowing your audience and students by getting an insight into their data. Also learning and understanding more about the followers who are fascinated with you on social media will help your plan and reach your potential followers with the same features. Both Instagram and Facebook give strong follower insights and the google analytics give information regarding the website visitors. So make good use of it.
- Stay interconnected
Make sure to stay interconnected on all your social media profiles. Provide links to your website on all the social media pages and links to your social media profiles on your website using the share button and platform icon to make it easy for everyone. And the most helpful is cross-promote, and this is what people tend to forget. You can share a link on your Instagram page to your Facebook page and vice versa. It allows people to easily follow you on your every platform.
- Offer value in the email
The best primary way to keep people engaged is by offering content in your email newsletters that will not only increase your followers but also improve your student’s yoga training. Here you can cover various marketing operations like offers, newsletters, yoga events, and conversation, engagement & awareness.
You can challenge your followers every day with a new yoga posture or offer some tips to modify their asanas with guided meditation techniques. This way your subscribers will be excited about receiving your newsletter every time.
Always remember all these above digital marketing strategies to fill up your yoga classes. And if in case, the above strategies don’t work for you then you can happily contact any yoga marketing agency where you have to simply explain your ideas and let them do their work.