A Guide to Architectural 3d Visualization
The architectural and property development industry is heavily dependent on 3d visualization. Since the late 1990s improving computer graphics technology started changing the real estate advertising landscape, allowing progressively detailed and more photorealistic visualizations to be employed as powerful sales and marketing tools. In the past few years, good quality 3d architectural renders have become indistinguishable from real life photos.
What is the significance of Architectural visualization?
Architectural visualization is used by various architects. A majority of them use this technology for construction planning and presentation of the design to their clients and collaborators. 3d generated artist’s impressions are also frequently used to augment marketing campaigns and selling off-the-plan property. High quality interior and exterior 3d rendered visualizations are an absolutely vital tool in the arsenal of the architect, the real estate agent and property developer.
Using highly specialized cutting edge computer software, a professional 3d artist can create architectural visuals of commercial and residential buildings. A 3d generated artistic impression offers a photo-realistic representation of the subject matter by using life-like lighting and material simulation.
Leading visualization studio Cleanpix Grapics is an Australian based company offering high quality, professional level 3d rendering services in Sydney, Melbourne, Brisbane and other capital cities.
Why 3d architectural visualizations attract people’s attention?
3d architectural visualizations reflect the different types of lighting techniques and use of accurate construction materials. With the passing years, architectural visuals have become far more expressive and life-like with the introduction of physically accurate lighting and exposure representation, high dynamic range simulation and high resolution texture mapping. Constant improvement in the development of 3d modeling software as well as increased performance of 3d rendering computer hardware has allowed artists to output highly realistic artist impressions that are indistinguishable from real life photography.
Why should you choose Architectural visualization?
In today’s fashion conscious world, using 3d rendered artwork is no longer just about communicating the architectural features of a proposed building design. It is about selling potential buyers and investors a dream and a lifestyle image.
Every real estate project is comes in a unique scale, style and standard to suit a broad range of customers. High quality, polished 3d visualisations go a long way to define and appeal to the desired target market through the use of specific furniture, styling accessories, landscaping and even the mood of the image lighting. This helps to form an emotional attachment which results in the highest levels of property sales performance.
Types of 3D Architectural Visuals
There are several different types of 3d visualization that can be output, depending on the intended use of the artwork such as print media, web or film presentation. Some of the most common types of presentation include the following:
- Exterior 3d Rendering
- Interior 3d Visualization
- Photo Montage Artwork
- 3d Rendered Floorplans & Elevations
- Color Masterplans & Landscaping Images
- Planning & Design Development 3d Renders
- 3d Animated Films
Conclusion
Architectural visualization is a great means to impress your potential customers, boost sales & marketing campaigns and refine design concepts. Hire a reliable 3d rendering service provider to get the full benefits of this unique service.
