To define a futuristic design style is a hard task to do, especially with the many iterations, approach, and appropriation that are endless. However, by means of the true definition of the word, a futuristic design is an effort to foresee the future, be it in architectural sense, construction methods, furniture designs, and anything really; as long as we revolutionize the way it is currently being done. It is a style of design that calls for change and evolution, and is one that is different from the past.
By that logic, futuristic design will always refer to innovative, interactive, and unique rendition of the work. But what is considered innovative is again endless. Is it where everything goes automatic? Is it when we start seeing robots being implemented in a space? Or is it the minimal kind?
Despite all that, we can take a look at this store, called Rubio Publisher Store, that aims to provide an interactive and innovative approach in design, hence futuristic. Rubio Publisher store is a publication hub from Spain, with an interior that is lit, colorful, and playful at the same time.
“For me, the connection that I have made with Rubio and its CEOEnrique Rubio, who has a special affinity towards art, has been fundamenta,.In fact, I was already attracted to their image and aesthetics, including the brand color code, long before meeting them. Their design philosophy is very close to ours,” said Ana Milena, the designer, to Designboom
“When they contacted us, they told us that they wanted the store to blend the publisher’s lauded past with its expected future. And that’s just what we did. We have created a futuristic identity for Rubio using neon and methacrylate signs with bold colors that allow us to travel through time without losing the essence of the firm. We managed to achieve this with the overwhelming sensation of being grounded by one of their workbooks, thanks to the coating that we have used throughout the store, using a material that resembles blank sheets,” told Milena.
Being located in Valencia, Spain, this 200 square meter space is dominated with neon lights and small white tiles that are for sure very inviting. It adds a certain level of curiosity just by the presence of the many neon lights; which speaks true to Rubio’s mission to be a space that is interactive, educative, and inviting. So at the end of the day, is it a futuristic design? It’s up to your interpretation!
Photo credits: trendland