In the present world, the three most prominent things for the human beings are food, shelter, and clothing. Yes, apparel is always an important thing to be considered in all points of time in the history. Towards the subject of the human evolution, cloth takes an important part in the historical timeline and it is associated with the cultural aspects of every individual locality in the world and always everyone has some additional view with this apparel thing.
The term ‘fashion’ emerged according to the periodic trends in dressing and ornaments of the people around the world. From primordial periods, people gave more importance in preserving the culture and thereby they have some extra care towards the clothing in all periods of time because of the reason that it is related with the personal looks and outfit for every individual.
After a remarkable change by the globalization all over the world, there is a healthy interaction between the people, companies, technologies, transportation, and governments of different countries. Because of this phenomenon, agglomeration of cultures also happened between various places and the term fashion has accomplished a new trend among the people worldwide. Nowadays fashion has turned out into a very necessary thing in everyone’s part of life.
Already there are a numerous number of shops established for the purchase of clothes and other items, in addition to that nowadays various online shopping sites are there to satisfy the demands of the customers. Brand new designs and varieties of dresses for both men and women were introduced in online sites, and people also deployed their huge interest towards the online shopping as it is just easy purchase without any vacillation around the shops in streets and they are reliable also.
People needed a one-stop destination to grab all their desires in fashionable things and Ssense came up with a new idea of the fusion of social media and online shopping site to deliver a new exclusive attractive online purchase site for clothes, accessories, and collection of bags. Social media is just a powerful emerging thing nowadays that connects everyone simply through their smartphones and everybody is using it in a significant way in their lives. Already online marketing strategies were incorporated in social media sites, where the reach for the audience is too high through the social media.
Ssense started social media shopping site called Polyvore to catch the today’s generation of people who are authentic and are too involved in the social media. Like Facebook and Instagram, this application also uses the same features, such as the user has to register them with a new account and they can purchase their needed items and they are able to review it similar as Instagram likes, also can share and comments with their friends. This kind of new feature with fascinating user interface offered a different experience of satiation for all the customers and kept them engaging with modern trends of shopping.
Spurious items were totally restricted and screened for good quality products to deliver. But unfortunately, the business progress of the Ssense Company got a downfall, which leads to an end to the Polyvore site. The registered users were in turmoil that their favorite destination of fashion products is going to terminate, and what the conflicts will it be. So they were started to search for the apps similar to Polyvore. The company also didn’t want to lose all these reliable users who are engaging with the up to date product releases from the site. Even with many leads, Polyvore failed to expand their business to reach the customers.
Thus the company decided to do something that will give benefit to both the customers and the management. They have come up with a new brand name called Fashmates, in which that it is a replacement for the Polyvore Company exclusively for the fashionable cloth products and other accessories and ornaments. This application has all the features that were in Polyvore, and also some additional distinctive features were also incorporated with cutting-edge technologies that will fascinate the use of application among the people. A separate another new application is not needed anymore for the purchase of fashion products.
Fashmates is created in a groundbreaking way of technology input, in which it can be used as both a social media site and also as online shopping. It is not just like other applications that are only used for shopping, it offers an online virtual experience to the customers by a collection of set outfits, in which everyone can select the product by checking for the matching colors and other aspects etc. through the online site itself.
It satiates the customer by offering multiple products of their needs and gratifies with this kind of new experience. New varieties of clothes and accessories such as Belts, hair accessories, watches, hosiery and socks, jewelry ornaments were put for the purchase. It builds a way of convenient purchase for the customers and creates a beefy connection by engaging customers with the up to date trends in fashion products. Already prepared templates are there in the site, in which the products are most selected among the customers, and a style is created by mixing all the products and it is readily available as a number of templates.
People can choose them for easy selection of items, and they also can create their own style of the collection of products by dragging their liked items into the set and can save in their account. They can shuffle all the available products and make a collection of own desire and fashion style of their gender. It gives a very fun and easy shopping experience for the customers, by the selection of multiple luxurious products from a single webpage at guaranteed affordable costs.
With an agglomeration of effective advanced technologies tools, social media and online shopping Fashmates has given a new kind of revolution in the traditional online shopping industry. Fashmates arrival has retained a lot of Polyvore and members and all the customers are enjoying this fun-filled shopping experience and absolutely this is an evolution in e-commerce business trends.