First of all, we know that advertising does not necessarily dilute profits. We just needed to get your attention. The truth is that advertising can bring in more accounts and long term clients, but if there is not additional profit from these accounts to cover all of the advertising costs, then there is not a great deal of benefit from this.
Whether your employ an independent advertising agency or not, whether you pay a lot for your advertising or your company’s reputation spreads by word of mouth, having a strong reputation among your clientele is the most important factor in business retention.
No, this is true.
This is really true.
The best advertising for your business are your employees. We cannot stress this point enough. Your workers describe to their friends what it is like to work for you. They describe what kind of boss you are to them. They talk about the benefits their company provides other people. They talk about what their jobs are like.
And, if any of your employees are abusing substances, then it really speaks poorly for you. Word of mouth is not powerful if it is spreading bad words. You must have workers who are ethical, professional and who abuse substances on their own time, outside of their job, if they do so at all.
Workers who engage in substance abuse are far more likely to complain about their employers than workers who do not. This is because the mind of a drug abuser or alcoholic has been warped to see the world as something which is “out to get them.” This is a dangerous employee to have around.
Advertising must be strong, and your business must be able to really back up what your advertising says. Word of mouth is important at this time. If you use workplace drug testing, then you will be able to identify any potential problem makers. Drug and alcohol testing is part of your importance as a business owner, because it means that you are great leader. Protecting your employees by using drug & alcohol testing employee evaluation techniques is one of the ways in which you protect your people and your company assets. We know you’re responsible.
This article has been taken from : http://www.mediscreen.net.au/advertising-dilutes-profits/