In view of the fact that they would lose their viewers readily with decreasing or increasing the information. Propaganda could be effective when it could use all of the amenities of cyberspace to have the ability to assemble attractiveness, giving awareness, interaction expertise. Levinson considers a website as an island that the ad is a bridge to reach it. He considers the aim of forcing people to buy or use the goods cannot persist any more; in the event that in internet we are leading the viewer to watch the advertising an our site.
Osgoodby considers that advertisement in cyberspace isn’t similar to a celebration, until you did not invite others in it, nobody could come to view you. Moreover information you’re demanded by your visitors, would signify they are more fond of your celebration. He also considers that advertising methods in web would be the most attractive methods in the audience point of view. (Osgoodby, 2005) We ought to think about how and where language the message is being packed .In other words,”we should be careful in using words because using incalculable of language can disclose advertisement in a treachery manner”. (Mehdizade, 2001, pp 65-66)
Traditional advertisements are inclined their affair to the development of reading sense from the huge spectrum of the audience like the tv extensive advertisement. But in virtual space it is possible to base your activities on analysis of individual wants and definite needs of its audiences for attaining the item. As it was said before, in digital space, the consumer isn’t a mass audience in front of a charming media that some worldwide reliable websites would prohibit out of professional advertisement procedures and also have huge spectrum of global viewers,but when we think in an audience as an analyst and critic individuals we ought to accept that he would utilize other opportunities which have not always but he will not be recorded easily by direct commercials. Of course, we should keep in mind that viewers would enter to this area sometimes for fun.
This crowd would face to the advertisement messages with less critic view and his searching in virtual area is more for pleasure and satisfying his inquisitiveness. He’d direct easily from 1 page to another webpage and he does not have any aim for this flow. As a result he’d be objected of those messages and he’d be amazed with them. In a study that I have done to examine the advertisements and the utilized technique in these types of advertisements, I’ve reached to an obvious image of these advertisements.
The advertising site wireds ignage which I’ve named them popular, was used the least approaches of scientific documentary proof or intellectual well reasoned to code their persuasive messages. In my view if we factorize from particular kind of these sites which would differentiate from these contents, we’d observe that summarizing and more benefiting from images are inseparable from advertisements. The reason of this subject is at the hyperlink feature of virtual space. No matter the message sender wants is to draw the interest of receiver. The audience should push the bottom of mouse with this message among other different subjects and then the message communicator would have enough time to give information to the viewers and identify the existence of viewer that are regarded as a message recipient.
Other points are concealed in accessibility of information. The audience can catch more information in less time about advertising. This info could obtain from even conflicting resources. The most important distinction of advertising in conventional media and cyber space could be defined as follows: in virtual space, the audience will always change his role from audience to producer and from producer to consumer. The possibility of utilizing cyber space would be possible for all people. In such area, the user can display off her/his product or idea with using of convincing skills and are contingent on the means of presenting it could reach to achievement.
In another word, cyber space is on the contrary of the traditional media. There’s not any selling of thought or merchandise; but they would sell seeing the website or advertisement. Now if we’re capable to convince our superiority to the users, we would reach to success. The forms of classic advertisement have many limitations in case of commercials form .Size and vast distributing; at an event that virtual area would assemble the potential for showing any ad in various cyber pages and in a cheap cost effective. To put it differently, there’s no actual limitation in quantity and kind of advertisement demonstration.
How we can get more advantage from this distance?
Nowadays the world can’t be imagined without advertisement.T he audience and individuals would learn from advertising what they should eat, how they can dress, which book they should read and how they could consider a special subject. In the age that is full of advertisement messages, there needs to be more attention to this science. Today the digital space and the media station would be discussed in our real lives as the main press in 21 century. By emphasizing vast and intricate communications which are potential in this space we’d know that we have unique chance to impact on the infinite variety of viewers, the possibility that was not possible in dry preceding media. From this stage the significance of utilizing advertising messages would be announced.Our present era was named the communication and advertisement age.Pratkanis believes that the messages assemble our planet.W e are in thought of additional satisfying in our lives. There are lots of bulletin boards, bus and metro commercials in roads. ( Pratkenis, 1999).But whatever we’re confronting to as an advertisement in global media of the world wide web, has differences with such messages.