AdWords is most well-known form of PPC (pay per click) advertising and is an awesome way to get your business featuring right at the top of search engine results. When done right, your AdWords strategy will drive more traffic to your website but it can cost you money if your campaign isn’t handled well. As experts in AdWords management Perth, we’re here to share with you the mistakes you should avoid if you want to have a successful AdWords campaign for your business.
Mistake #1: Not using the right keywords
Well done, you have a beautifully constructed, well-written ad which you’re proud to put on display. Hang on a minute – where are your keywords? Too many businesses make the mistake of forgetting all about using the right keywords when writing their ads and, well, keywords are kinda the point. Once you’ve done your research and have a list of keywords, make sure you use those exact keywords or phrases in your ads.
Mistake #2: Forgetting about negative keywords
AdWords gives you the option of setting negative keywords so your ads won’t show up for those particular words. There are some search results that you won’t want your ads showing up for and negative keywords helps to exclude irrelevant traffic, which in turn reduces the cost of your campaign. Your AdWords account will offer some initial negative keyword suggestions and you can then take it from there.
Mistake #3: Linking to the incorrect landing page
Remember that your ads are only part of the equation. You also need your landing pages to be on point so when users click your ads, they’re happy to stay on your site and have a look around. Not only that, they need to be taken to the most relevant landing page – it’s no good have an ad for a specific product on your website only for users to be taken to the home page when they click. Think about your link!
Mistake #4: Not testing new ads
Test, test, test! You should constantly be looking to improve your AdWords results and the best way to do that is to test your ads to see what gives you the best results. Try out different keyword sets, headlines, positioning and targeting to see what gives the best results. Even if you have ads which are performing well, you should always be seeing what you can improve. Give your new ads time to perform and if they’re really not working, they can just be paused so you can try something else.
Mistake #5: Setting unrealistic goals
You want results with your AdWords campaign. Fair enough – you’re paying for it after all! But you need be realistic about your goals and make sure your budget is sufficient. For example, you can’t set a miniscule budget and expect massive results. Set a budget which is high enough for you to actually reach your goals and remember that it can take a little while to see results so don’t abandon your campaign prematurely.
For all things PPC, Perthbased Dilate Digital are here to share the digital love.With a successful AdWords campaign under your belt, you’ll be getting targeted traffic to your website and growing your customer base. Let’s work together to grow your business!
If you’ve been on the lookout for AdWords services, contact Dilate Digital today on 1300 345 283.