Whether you accept it or not, the success story of any business mainly depends on how happy their customers are with the products or services they are being offered. Winning customer’s long term loyalty can be really helpful for you and your business, as most of the sales are generated from some of your few repeat customers. It is beneficial to focus on retaining the existing customers rather than attracting new ones, which is often costlier. Loyalty programs are a great way to retain customers, which will eventually help in enhancing sales growth.
Building successful Loyalty Programs for Customers may not be an easy task but it is not impossible. Here are some of the easy ways that will help you & your business to retain customers for a long time:
- Rewards for Loyal Customers
Organize VIP rewards program for loyal customers to show them that they are valued for their long term association with your brand. You don’t have to spend too much on these programs; instead, you can offer annual discounts on their special occasions like birthday or anniversary.
- Offer a Surprise Upgrade
The idea to surprise the customer with a free upgrade will make them delighted and appreciate your brand. You can either randomly pick some customers or choose the loyal ones & upgrade them to the highest ranking. E.g. Airlines often gives a bonus to their frequent flyers.
- Value your customer’s feedback
Take time to consider the feedbacks given by your customers and implement them as much as possible. It’s the best way to communicate with the customer and know about their requirements so that you can provide them a better experience.
- Give Discount on their Bill
You can give some amount off or discount on their total bill of purchase made by your repeated customers. It acts as a token of appreciation for their continued service with your company. Send a thank you note to the customers & remind them about the discount they have availed earlier.
- Thoughtful gestures on special events
Treat your customer special by sending them a small gift like flower or card on their life events like wedding, promotion, etc. The thoughtful timing of your gift will mean a lot to the customer & these small gestures won’t be forgotten soon.
- Send a complimentary gift
You can provide a complimentary gift to your loyal customers from time to time. However, make sure that whatever you are distributing as a gift is chosen carefully. It should be good for your business as well as your customers.
Apart from all the factors stated above, it is necessary to communicate regularly with the customers to know more about their expectations. These ideas will add value to the customers’ lives, help your brand stand out and also give reasons to keep them coming back. While loyalty program plays the main role in retaining customers for long-term business, developing an engaging website along with the dedicated app for your business is also a great idea. Get in touch with the expert team of Silicon Valley Web Developers to bring your ideas alive.