The SEO landscape is constantly evolving. The search engines are getting smarter all the time and can’t be that easily fooled as before. Various updates to the website ranking algorithm of major search engines mean that many of the archaic SEO techniques don’t work anymore. Here is a look at some old SEO tactics that have lost their effectiveness with the passage of time.
Link building was considered a vital SEO technique which could easily boost a website’s rank. If your website had a higher number of backlinks, irrespective of their quality, it was sure to feature highly on the SERPs. While link building still remains important, having a high volume of backlinks isn’t as useful as it was in the past. In fact, websites with low-quality backlinks are penalized heavily by Google these days. So, unless you know how to perform link building properly, it is better not to pursue it.
Keyword stuffing is another SEO strategy which was incredibly popular back in the day. Incorporating as many keywords into the website text was considered a simple way of increasing the page rank of a website. This strategy is no longer beneficial nowadays as Google doesn’t rank websites solely on the presence of specific keywords in their text. So, even though the intelligent use of keywords is still useful, keyword stuffing is something that can land you in trouble.
Website owners used article spinning a lot for generating new content in the past. These automated articles were practically junk but still managed to fulfil the requirements of fresh content. However, this SEO tactic is another one which has become obsolete nowadays. The reason again is the algorithm updates which have made Google better at sorting out content. It can now tell the difference between high and low-quality content, rendering article spinning useless.