To the uninitiated, it’s counterproductive to invest in online ads of any form – Facebook, Instagram or Google.
But I can tell you for free that targeted advertising is where the money is at. A couple months ago, I would have bet my last dollar SEO was all you needed to succeed online, but was I not accurate!
The whole point of mega tech companies collecting all that data from users is to be able to understand user behaviors and preferences and know what product/service to market to them.
No doubt, all successful campaigns start with SEO; targeting the right keywords to establish a presence in your industry on the internet. But to drive massive traffic, sales and recoup ad spend, you have to take a step back and look at the bigger picture – targeted advertising.