Every day billions of people search on google to get their required information. So, in order to meet the user’s high demand, sometimes engineered year’s data collections fail to answer people’s queries. Because every minute google meets with the unique query. Moreover these days, the trend has been totally changed, people instead of writing a couple of words prefer to speak a long-tailed sentence and expect a relevant answer from google. This scenario became more challenging for Google to find the right search result.
Here’s an example of a one such search query
“How to find out best SEO company in New York”
Here What the Google answer:
Google always shows the direct answer to the query before showing any organic search results. Moreover, Google also suggests a list of related searches at the bottom of the page.
How to Optimise your website using Artificial Intelligence
The above example clearly shows that AI has a greater impact on Search Engine Optimization. But it also gives a tough environment for SEO specialists to stay and rank with unfamiliar keywords. Here, we discuss some tips to help them:
Use Keywords Tricks
With voice search algorithm, it is very difficult to predict the user’s area of search for a particular product, service or information. So, the optimizer needs to be a little bit tricky and use 3G keywords power. 3G stands for gathering, Grouping and Generating exemplars keywords from various keywords tools. These automatically shows you grouped keywords based on your main keyword.
The next target for optimiser is to create exemplary keywords, but this can be an easy task just by adding relevant phrases with particular keywords. And create a single page based on exemplary rather than different pages. Considering Google SERP is also a good option for relevant results.
Predict Customer’s Need Using Their Data
Nowadays, lots of data is floating in the market related to customers tends and preferences. Companies can make better use of that by using their CRM. This will help you in predicting shoppers need before they buy anything. Black Diamond Equipment is the best example of an e-commerce retailer who able to raise sale by taking an active role in predicting customer’s requirements. They use multi-lingual processing to process shopper need based on their previous browsing habits.
Use Al Chatbots To Attract Customers
One of the widely used components of AI is a use of chatbot. Bigger brands like eBay make use of chatbots to assist customers from making enquires to convert them into sales. This is the best way to engage your customers without asking them to search for valid information. Chatbot act like a friend and help in engaging an active conversation with the customer as the human do. The biggest advantage of chat boot is that they work 24*7 for the business and help in building a solid business relationship. If your e-commerce website doesn’t have, it’s a right time to install chatbot to attract more customers.
Give Importance To Customer Reviews
All websites have big data in the shape of images, text, videos and audios. So, customer’s reviews play an important role in finding relevant information from others. For example, “this restaurant offers amazing seafood at a reasonable price” this sentence helps the google in finding the best seafood and at an affordable price. So, for SEO the power of positive reviews has a great importance in website ranking and better business growth.
On the other side, visibility on google map is also important for ranking. This also attracts more local customers.
Hope the above-mentioned tips will surely help you in higher search engine ranking. SEO specialist least efforts can be enough for your website ranking.