For ensuring success in the eCommerce industry, there are two imperatives that work towards gaining the traction of audience towards your website, yes, these are mobile app and web development. These are among those factors which tends to play an important role in defining the course of your web presence. In this article, we are going to focus on web design section. That is why if you are a business owner looking to step in the field of eCommerce and expand your already established business, then it is high time that you should be making your move. However, there is no need to hurry in this regard as you need to move very carefully in this regard, especially in the case of responsiveness of your website. As it is a hot trend that is gaining relevant popularity all over the globe. But approaching responsiveness should be done in a strategical manner while avoiding certain pitfalls that can result in a result that would be detrimental for the success of your business. For that purpose, look at the below listed pitfalls that every eCommerce web development company would cite. Let’s have a look:
High-bandwidth images on the homepage
Uploading a lot of images with high resolution would not be received well by users using scrap internet data plans and even 3G users would not be able to load the images quickly om their mobile devices. Therefore, it is necessary to carefully think about what should be featured and what not on your homepage and navigation bar. Let us have a look at some stats that would try to strengthen the above stated fact:
- 47% of consumers expect a webpage to load in around 2 secs or less Even 40% of them abandon the website if is not gets loaded in 3 seconds
- If an eCommerce business is making around $10,000 (USD) per day, a delay by 1 second Would result in a potential loss of $2.5 million in lost sales every year.
- That is why it would be recommended to go for minimalistic things as much as possible, especially on the entry pages.
Ignoring Content Pages
Content pages are an important part of SEO efforts put by your organization. However, if you fail to make it responsive, then it surely would prove to be detrimental for the ranking of or website. That is why make sure that you code all the pages of content with responsiveness.
Keep all the above pitfalls in mind while approaching responsiveness and take your website to a whole new level. If faced with confusion, you can get in touch with web application development company that can provide all the required solutions for your eCommerce business.