Do you tell customers that you provide quality products and services? Do you believe it? Could you do better? And would doing better boost your business?
These are all questions that can be addressed by implementing Quality Management System ISO 9001.
Your definition of quality may not be meeting customer expectations. They want the best – for the best price! That might not seem fair, but it’s the reality. And there are other places they can go if you don’t provide.
A common response to competition is to slash prices. And while customers may appreciate the savings, it isn’t the answer. Customers often believe that ‘cheaper’ means poorer quality. The way to beat your competitors is to improve quality, not reduce prices.
Customers are bombarded with the word ‘quality’. Telling them is no longer enough. You need to prove it. One of the best ways to do that is to believe in your product, because then they will, too. And you can only believe in your product if you can say, hand on heart, it’s the best out there.
Implementing a Quality Assurance Management System will help you achieve that. Unlike quality control, which happens once the product is manufactured and sold, quality assurance gets to the core of the problem.
By integrating risk analysis and reporting, the system can stop mistakes from happening, reducing the need for refunds and replacements. The system also identifies areas that needs more work, perhaps staff training or delivery methods.
Think of your marketing as ‘show and tell’. You still need to tell the market that your products are the best, but you also need to show them. And that includes everything that represents your brand. So that’s your employees, your vehicles, your signage, website and logo.
In a tough economy it’s easy to ‘make do’, skimp and cut corners. In the short-term it works; long-term it’s a recipe for disaster. Once your reputation is tarnished, it’s hard to come back.
Of course, you can’t be perfect 100% of the time. We’re humans, and humans make mistakes. But by implementing a good Quality Assurance Management System, you can drastically reduce the risks.
Your best move is to work with a quality assurance consultant, who can help you set up Quality Management System ISO 9001, training your team, and pursue accreditation.
ISO 9001 is the world’s best quality assurance management system – and it has recently been revised. ISO 9001:2015 has evolved from the previous, 2008 version, and now places more emphasis on customer satisfaction, and leadership.
And it offers many benefits to business owners, such as reduced costs, increased takings, increased market share, less complaints, and better staff morale.
ISO 9001:2015 could also help you win more contracts and tenders, and quality assurance is usually a prerequisite these days.
Getting started is easy. Look for management system consultants that specialise in first-time success, and are across ISO management systems. Ask them if they have previous experience in your sector, and explain what you need.